Frank About Women
With 80% of all purchases being made or heavily influenced by women, it’s critical to know how to connect brands with female consumers. But there’s clearly a problem when three out of four women say that “marketers and advertisers don’t understand them.” That’s why we formed Frank About Women, the nation’s leading marketing to women consultancy. At Frank, we strive to see things through women’s eyes. We ensure that every piece of communication we create is based on a unique female insight that is inextricably linked to the brand. And then we find the right moments to create meaningful intersections between brands and women. Learn more at www.frankaboutwomen.com
Word of mouth: measuring the share value of your brand and messaging
For women, sharing information (recommendations, experiences, advice) is important, but certainly not a purely altruistic act. Information is social currency. And while exchanging information is faster and easier than ever (copy, paste, click), information as social currency isn’t new. From medieval soothsayers to Gossip Girl, the woman in the know [...]
// read moreMad women: which service brands have women seeing red?
To fuel the female-centric creative that we’re developing for our clients, Mullen’s Frank About Women took a current pulse on how women are feeling about customer service and service brands. We fielded a national consumer study covering a wide spectrum of service-based categories, and our findings reinforce just how tenuous the relationship is between women [...]
// read moreThe best way to find a woman: The Frank map.
We know men (and some women) don’t like to ask for directions, so we created this map. Seriously, it won’t show you the fastest way from your brand to her hand, but it IS a great thought-starter, conversation-catalyst, office-art and all around reminder of the incredible complexity of women. It captures the worries, the joys, [...]
// read moreThe top 5 Ways women will forever spend differently
Accept that women will forever spend differently. Less is more. In stuff and spending. Women who used to live by the “more-more-more” mantra are today behaving more responsibly when it comes to money. They’re re-imagining the American dream and taking both old-fashioned frugality and fringe creative consumption mainstream. There’s no use hoping things will “go [...]
// read moreConsumer Pulse: The Oscar glitter on Twitter
Enough of the recession. The conversation on Twitter was buzzing last night as the glitz at the Oscars shone bright. From the exotic and yet humble overtures of Slumdog to the array of exciting colors on the red carpet, the Oscars provided a voyeuristic window into popular culture. Through a Mullen-initiated dialogue, consumers across America [...]
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