Featured Work
A conversation between the right and the left – two Timberland PRO Endurance work boots talk about their new campaign
Left Boot: Glad you could sit down with me and talk about the new Timberland PRO Advertising campaign.
Right Boot: No problem, just trying to help people stay on their feet.
Ask.com and mediahub win Best Use of TV at Creative Media Awards
Great news for the mediahub from Mullen team and client Ask.com who won “Best Use of TV” at the Mediapost Creative Media Awards in NYC last night. They beat-out some really tough competitors as the other finalists were our fellow IPG shops Universal McCann (for MasterCard) and Initiative (for Home Depot).
Here’s the entry describing the [...]
Grain Foods Foundation: Making bread into art
Challenge: Teach Moms about bread’s nutrition while supporting people in need
Solution: Turn consumer-generated art into meals for hungry families
How do you get Moms to engage with a message about the nutritional value of sliced bread? The fact is, we all love to eat it, but we may not necessarily want to read about folic acid [...]
Four Seasons: Big ideas from tiny details
Challenge: Evoke the emotional experience of the world’s leading luxury hotel brand
Solution: Focus on the tangible and intangible things that please discerning guests
The kind of traveler who stays at Four Seasons appreciates the finer details in life. A beautifully turned bed. A perfectly mixed cocktail. A moment that captures the essence of a country as [...]
Boston Bruins: Changing the rules of hockey and how to advertise it
Challenge: Inspire fans to get excited about the team and feel part of the community
Solution: Don’t sell the Bruins, show that the Bruins understand the passion of their fans
True, it’s not the hardest thing in the world to sell a sports team to the fans who already love it. But to do so with [...]
La Quinta: If You Have to Wake Up, at Least Wake Up on the Bright Side
Challenge: Refresh La Quinta’s brand positioning to differentiate it from a sea of look-alike competitors.
Solution: By being an antidote to negativity and stress, La Quinta can build an emotional bond with travelers.
Let’s face it: Travel has become pretty stressful these days. Especially for business travelers, who shuffle around the country praying for upgrades and an [...]
Stanley: Smashing through dull product demos
Challenge: Advertise the Stanley Fubar FatMax Extreme Demolition Tool.
Solution: Inject the Internet with testosterone.
Before construction workers can raise the skyscrapers and condo complexes of tomorrow, they need to get today’s rubble out of the way. So you’d imagine that the Stanley Fubar wouldn’t need much advertising to sell like heavy, steel hotcakes. Still, how do [...]
National Grid: Turning a utility in a movement
Challenge: Establish National Grid as part of the solution to global warming
Solution: Start a movement called the Power of Action that inspires customers to save energy
Utilities are among the lowest-interest categories in advertising. The work is often boring, feel-good imagery. But for National Grid, Mullen transcended the category by creating a campaign that united consumers, [...]
Ad Council: Cracking down on buzzed driving
Challenge: Communicate the dangers of buzzed driving to young people
Solution: Use comedy and the element of surprise in an unexpected way
In the latest installment of Mullen’s Buzzed Driving Is Drunk Driving campaign, we show what happens when the party’s over. These ads are for anyone who’s ever said “I’m not drunk…just a little buzzed” before [...]
