Featured Work
Are you ready to GoMo?
Over the past few months, it’s been my privilege to work on Mullen’s latest collaboration with Google: GoMo. It’s been an amazing experience to work with such a large and forward-thinking company, and to see their vision for the future of the web. GoMo is an initiative that aims to help businesses build mobile-friendly websites. [...]
// read moreMedia Plan of the Year: JetBlue Celebrity Baggage
I’m proud to announce that mediahub from Mullen and JetBlue this week won the coveted Adweek Media Plan of the Year Award. We won it in the “Alternative Media” category for a program called “Celebrity Baggage.” It ran in the strategically important Los Angeles market and used multiple tools in Mullen’s hyperbundled arsenal – PR/Social, [...]
// read moreZappos.com: More than Shoes!
For Mullen’s latest campaign for Zappos.com, we had an interesting task — communicate that the online retailer known for its shoe selection also has clothing. Embracing the Zappos’ core value of “Do more with less”, we did just that. Our new campaign features characters who would be a bit more comfortable if they’d only known [...]
// read moreRead Forever – Mullen’s first for Barnes & Noble
American Idol fans get ready for an ode to reading tomorrow night. Mullen’s first creative for Barnes & Noble will appear on the show as a 60-second spot. It’s one element in a multi-channel (TV, print, digital, social) campaign to support the NOOK Color and, in a broader sense, the love of reading. You can [...]
// read moreNew work for FAGE is nothing short of “plain extraordinary”
Today, we break our inaugural work for FAGE Total Greek Yogurt on national television. The mouthwatering 45-second commercial titled “Plain,” takes us on a poetic journey from “plainly plain” to “plain extraordinary”— the latter of which will become the brand’s new positioning line to reflect the delicious properties of the product itself. Through a seamless [...]
// read moreThe Super Bowl spot only the military will see
Just as the pen is mightier than the sword, your vote will always carry greater strength than any gun. Here’s a spot Mullen created for the Federal Voting Assistance Program to remind American servicemembers to send their votes home where they belong. “This is my weapon. There are many like it, but this one is [...]
// read moreYOU ABOVE ALL – Mullen’s first for JetBlue
Mullen’s first work for JetBlue has hit the web and the streets. The You Above All campaign broke today with a take-over on YouTube and the launch of a JetBlue branded channel housing a series of Ground Rules videos. The out-of-home media is appearing in key JetBlue markets nationwide, including Boston where they have become [...]
// read moreI lift things up and put them down
You know you’ve got a hit, when the parody videos start cropping-up and the school kids are heard saying “I lift things up and put them down.” This is the third in Mullen’s TV series for Planet Fitness. Creative Credits are below. Creative Credits Client: Planet Fitness Spot name: Lift Things Up Agency: Mullen (Boston, [...]
// read moreAugment your reality – a new way to demo a digital camera
Olympus is demonstrating that seeing is believing in a new integrated multimedia campaign developed with Mullen to promote the PEN E-PL1 camera. The camera, a hybrid of digital SLR image quality, High-Definition video, and point-and-shoot simplicity, both shoots and stars in television, print and online advertising, social media, and can be demoed via an augmented reality 3D experience launched today.
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