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Zappos.com: More than Shoes!
For Mullen’s latest campaign for Zappos.com, we had an interesting task — communicate that the online retailer known for its shoe selection also has clothing. Embracing the Zappos’ core value of “Do more with less”, we did just that. Our new campaign features characters who would be a bit more comfortable if they’d only known [...]
// read moreRead Forever – Mullen’s first for Barnes & Noble
American Idol fans get ready for an ode to reading tomorrow night. Mullen’s first creative for Barnes & Noble will appear on the show as a 60-second spot. It’s one element in a multi-channel (TV, print, digital, social) campaign to support the NOOK Color and, in a broader sense, the love of reading. You can [...]
// read moreMullen Makes the Advertising Age Agency A-List
It’s a great honor to report that Mullen has made the prestigious Advertising Age Agency A-List. This is one of the most coveted awards in our industry as Ad Age recognizes just 10 agencies among the thousands in our business for this distinction. In the special report just published tonight, Ad Age notes: Marketers Like [...]
// read moreA look back at Barcelona
Without the typical fanfare of years past, the Mobile World Congress took place last week in Barcelona, Spain and for once Apple and Android did not dominate the news. Instead, it was Microsoft and Nokia, two well known companies that have lost their way and momentum in the critically important smartphone wars. Let’s start with [...]
// read moreDoritos wins the BrandBowl. Budweiser Select 55 is biggest loser.
According to the 63,000+ Twitter users whose comments were captured in BrandBowl2010, Doritos was the most effective brand to advertise on the Super Bowl telecast on CBS this year. Budweiser Select55 was the least effective brand. Mullen, and Radian6, a leader in social media measurement, created BrandBowl2010, a Twitter/Super Bowl experience that combined tweeting, ad [...]
// read moreSoon everything will be social, a presentation about consumer habits and social media
We give a lot of presentations as you would imagine. Here’s a recent one that we thought might be relevant. A take on the consumer’s changing habits, her transformation from spectator to participant, and some examples of how brands (some Mullen clients, some not) are engaging. Following are basic notes from the presentation, along with [...]
// read moreConvergence isn’t coming…it’s here
One API to rule them all. Consumers, especially PC–bred Gen Y-ers and younger, no longer draw a distinction between the real and virtual. The world is one big data stream and you are only as cool, as powerful, as smart as the gadgets you have that allow you to capture and use that data. The [...]
// read more2010: A smarter, wiser and responsibly indulgent consumer
Based on our studies, we anticipate the consumer will transition into recovery mode in 2010 and start spending again, but with some degree of moderation. By contrast to the free-spending days of old, the post-apocalyptic consumer will be more savvy, responsible and prudent – although interestingly, as the year progresses, they’ll be increasingly more likely [...]
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