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A look back at Barcelona

Without the typical fanfare of years past, the Mobile World Congress took place last week in Barcelona, Spain and for once Apple and Android did not dominate the news. Instead, it was Microsoft and Nokia, two well known companies that have lost their way and momentum in the critically important smartphone wars.
Let’s start with Microsoft, [...]

Doritos wins the BrandBowl. Budweiser Select 55 is biggest loser.

According to the 63,000+ Twitter users whose comments were captured in BrandBowl2010, Doritos was the most effective brand to advertise on the Super Bowl telecast on CBS this year. Budweiser Select55 was the least effective brand.

Mullen, and Radian6, a leader in social media measurement, created BrandBowl2010, a Twitter/Super Bowl experience that [...]

Soon everything will be social, a presentation about consumer habits and social media

We give a lot of presentations as you would imagine. Here’s a recent one that we thought might be relevant. A take on the consumer’s changing habits, her transformation from spectator to participant, and some examples of how brands (some Mullen clients, some not) are engaging.
Following are basic notes from the presentation, along with the [...]

Convergence isn’t coming…it’s here

One API to rule them all.
Consumers, especially PC–bred Gen Y-ers and younger, no longer draw a distinction between the real and virtual. The world is one big data stream and you are only as cool, as powerful, as smart as the gadgets you have that allow you to capture and use that data. [...]

2010: A smarter, wiser and responsibly indulgent consumer

Based on our studies, we anticipate the consumer will transition into recovery mode in 2010 and start spending again, but with some degree of moderation.
By contrast to the free-spending days of old, the post-apocalyptic consumer will be more savvy, responsible and prudent – although interestingly, as the year progresses, they’ll be increasingly more likely to [...]