Events | mullen.com

Events, Work

Mullen at SXSW

The annual SXSW pilgrimage to Austin took place last month, and a few fortunate Mullen souls were lucky enough to attend, either as agency ambassadors or sponges depending on their individual circumstances. I myself went in “sponge” capacity and, given it was my first time on the hallowed grounds of the Austin Convention Center, tried… Read More

Events

I Pity the Fool Who Misses This Party!

Hey all you SXSW goers…in advance of its upcoming television series – The ‘80s: The Decade That Made Us - the National Geographic Channel is hosting (what’s sure to be) an epic party celebrating the decade that made us who – and what – we are today: the 1980s. Featuring mash-up mastermind Girl Talk, the… Read More

Events, Work

12 Days of Relief – A Video Project to Help Victims of Hurricane Sandy

A coalition of advertising and media companies have collaborated to produce “12 Days of Relief,” a video captured last week in Rockaway, Queens, NY and Seaside Heights, New Jersey, featuring real victims of Hurricane Sandy singing a variation on the classic holiday song “The 12 Days of Christmas.” In this video, shot amid the ruins… Read More

Events, Work

Election Protection from JetBlue – Make Sure to Vote

JetBlue is offering the opportunity for customers to freely leave the country (and return!) if their candidate doesn’t win the Presidential election. JetBlue Election Protection kicks off today and runs through November 5. If things don’t go the way a voter wants on November 6, JetBlue has them covered with free tickets out of town.… Read More

Events, Work

JetBlue asks can you “Get Away With It?”

It’s day 2 of Get Away With It, JetBlue’s first of its kind online game show hosted by the hilarious Mark Hammerberg. The shows are airing five times a day (10am, 12pm, 3pm, 5pm, 7pm) every day this week. Mr. Hammerberg and his trusty sidekick Hailey are in a custom built studio in NYC, while… Read More

Events, Work

Crazy Light Show at the Boston Garden

Great game at the TD Boston Garden Friday night ’cause the Celtics won. Even better light show outside on the Causeway Street side of the building that we put on in partnership with adidas. It’s our first project for these guys and it’s to launch their new line of adizero shoes, including the Crazy Light… Read More

Awards, Culture at Mullen, Events, Featured Work, Mullen in the News, Work

Would you Kill for a Pencil?

As the advertising creative community gears up for The One Show and Creative Week, they can get some of their anxieties out by playing “Kill for a Pencil,” an 8-bit arcade-style game that brings new meaning to the words “killer creative.” An agile team of creative technologists at Mullen partnered with the creative industry leaders… Read More

Events

SXSW Interactive 2012: Brands solving problems and creating story-worthy experiences win

So, as SXSW Interactive comes to an end the biggest takeaway I had is that the brands that find a simple problem to solve, but don’t overstep their role or make solutions too self-serving, win. The rain (Kraft umbrellas, “Keep Your Noodle Dry”), the lines (apps that help you find friends nearby, i.e., Highlight), the… Read More

Analysis & Opinion, Events

FutureM – huge technology, media, marketing event in Boston

4G; Advanced Web Analytics; Community Management; Content Strategy; Customer Insight; Data Visualization; Digital Advertising + Rich Media; Digital Media Startups; E-commerce; Future of TV; Geolocation; Mobile Advertising; Mobile Commerce; Online Video; Social Media; Trends in Web Design; User Experience + Design. Are any of these topics on your mind, impacting your business? Then we implore… Read More

Analysis & Opinion, Events

The Stuff of Life – first thoughts from TEDGlobal in Edinburgh, Scotland

Having just returned from an intensive week of 18-minute sparks of innovation, I can say that TEDGlobal was far more than a conference. It was a community of intellectuals, thought-leaders and, above all, doers from every discipline: medicine, science, business, philanthropy and government. If the world needs help solving its problems, I’m fairly certain this… Read More