Analysis & Opinion, Events

Understanding Facebook’s Advertising Exchange

On June 12, Rocket Fuel held a breakfast seminar in New York on how to drive success with Facebook’s Advertising Exchange (FBX). Samantha Paul, Digital Media Supervisor, represented the agency side, while other panelists were product experts from Rocket Fuel and Facebook. Facebook launched its RTB-enabled advertising exchange in 2012, but many advertisers still need clarification… Read More
Events

The Changing Face of TV

Steve Kalb, our head of National Television, was a panelist at the On Demand Summit held in New York on May 8. The On Demand business has changed significantly as technology has introduced new options for viewers to better access content. As a result, consumers are watching more programs On Demand (viewership is up 19%… Read More
Events, Work

Mullen at SXSW

The annual SXSW pilgrimage to Austin took place last month, and a few fortunate Mullen souls were lucky enough to attend, either as agency ambassadors or sponges depending on their individual circumstances. I myself went in “sponge” capacity and, given it was my first time on the hallowed grounds of the Austin Convention Center, tried… Read More
Events

I Pity the Fool Who Misses This Party!

Hey all you SXSW goers…in advance of its upcoming television series – The ‘80s: The Decade That Made Us - the National Geographic Channel is hosting (what’s sure to be) an epic party celebrating the decade that made us who – and what – we are today: the 1980s. Featuring mash-up mastermind Girl Talk, the… Read More
Events, Work

Election Protection from JetBlue – Make Sure to Vote

JetBlue is offering the opportunity for customers to freely leave the country (and return!) if their candidate doesn’t win the Presidential election. JetBlue Election Protection kicks off today and runs through November 5.  If things don’t go the way a voter wants on November 6, JetBlue has them covered with free tickets out of town.… Read More
Events, Work

JetBlue asks can you “Get Away With It?”

It’s day 2 of Get Away With It, JetBlue’s first of its kind online game show hosted by the hilarious Mark Hammerberg. The shows are airing five times a day (10am, 12pm, 3pm, 5pm, 7pm) every day this week. Mr. Hammerberg and his trusty sidekick Hailey are in a custom built studio in NYC, while… Read More
Events, Work

Crazy Light Show at the Boston Garden

Great game at the TD Boston Garden Friday night ’cause the Celtics won. Even better light show outside on the Causeway Street side of the building that we put on in partnership with adidas. It’s our first project for these guys and it’s to launch their new line of adizero shoes, including the Crazy Light… Read More
1 of 212