Events, Work

Mullen at SXSW

The annual SXSW pilgrimage to Austin took place last month, and a few fortunate Mullen souls were lucky enough to attend, either as agency ambassadors or sponges depending on their individual circumstances. I myself went in “sponge” capacity and, given it was my first time on the hallowed grounds of the Austin Convention Center, tried… Read More
Events

I Pity the Fool Who Misses This Party!

Hey all you SXSW goers…in advance of its upcoming television series – The ‘80s: The Decade That Made Us - the National Geographic Channel is hosting (what’s sure to be) an epic party celebrating the decade that made us who – and what – we are today: the 1980s. Featuring mash-up mastermind Girl Talk, the… Read More
Events, Work

Election Protection from JetBlue – Make Sure to Vote

JetBlue is offering the opportunity for customers to freely leave the country (and return!) if their candidate doesn’t win the Presidential election. JetBlue Election Protection kicks off today and runs through November 5.  If things don’t go the way a voter wants on November 6, JetBlue has them covered with free tickets out of town.… Read More
Events, Work

JetBlue asks can you “Get Away With It?”

It’s day 2 of Get Away With It, JetBlue’s first of its kind online game show hosted by the hilarious Mark Hammerberg. The shows are airing five times a day (10am, 12pm, 3pm, 5pm, 7pm) every day this week. Mr. Hammerberg and his trusty sidekick Hailey are in a custom built studio in NYC, while… Read More
Events, Work

Crazy Light Show at the Boston Garden

Great game at the TD Boston Garden Friday night ’cause the Celtics won. Even better light show outside on the Causeway Street side of the building that we put on in partnership with adidas. It’s our first project for these guys and it’s to launch their new line of adizero shoes, including the Crazy Light… Read More
Analysis & Opinion, Events

FutureM – huge technology, media, marketing event in Boston

4G; Advanced Web Analytics; Community Management; Content Strategy; Customer Insight; Data Visualization; Digital Advertising + Rich Media; Digital Media Startups; E-commerce; Future of TV; Geolocation; Mobile Advertising; Mobile Commerce; Online Video; Social Media; Trends in Web Design; User Experience + Design. Are any of these topics on your mind, impacting your business?  Then we implore… Read More
Analysis & Opinion, Events

The Stuff of Life – first thoughts from TEDGlobal in Edinburgh, Scotland

Having just returned from an intensive week of 18-minute sparks of innovation, I can say that TEDGlobal was far more than a conference. It was a community of intellectuals, thought-leaders and, above all, doers from every discipline: medicine, science, business, philanthropy and government.  If the world needs help solving its problems, I’m fairly certain this… Read More