Content
All that matters is the idea. Here we can execute it in digital videos produced for short change, to blogs, websites, events, PR launches, and, of course, award-winning print, TV and radio.
Who needs a Hollywood celebrity when you can work with Tom Dickson?
Historically when an ad agency wanted a big celebrity to be in one of its commercials it went to Hollywood. Sure, we’ve done that, too. But we think it’s more innovative to be one of the first agencies to explore the new celebrities emerging in the digital space. So for our client Olympus Camera we [...]
// read moreGrain Foods Foundation: Making bread into art
Challenge: Teach Moms about bread’s nutrition while supporting people in need Solution: Turn consumer-generated art into meals for hungry families How do you get Moms to engage with a message about the nutritional value of sliced bread? The fact is, we all love to eat it, but we may not necessarily want to read about [...]
// read moreFour Seasons: Big ideas from tiny details
Challenge: Evoke the emotional experience of the world’s leading luxury hotel brand Solution: Focus on the tangible and intangible things that please discerning guests The kind of traveler who stays at Four Seasons appreciates the finer details in life. A beautifully turned bed. A perfectly mixed cocktail. A moment that captures the essence of a [...]
// read moreBoston Bruins: Changing the rules of hockey and how to advertise it
Challenge: Inspire fans to get excited about the team and feel part of the community Solution: Don’t sell the Bruins, show that the Bruins understand the passion of their fans True, it’s not the hardest thing in the world to sell a sports team to the fans who already love it. But to do so [...]
// read moreSunTrust: Banks Have Left Us on Shaky Ground; Time for a Change
Challenge: Establish SunTrust as a trusted partner in this day and age when no one trusts financial institutions. Solution: Stand for something that consumers can genuinely believe in. Live solid. After the meltdown, that’s what people everywhere were looking for. A way to be solid, live solid, do business with a bank that was solid. [...]
// read moreLa Quinta: If You Have to Wake Up, at Least Wake Up on the Bright Side
Challenge: Refresh La Quinta’s brand positioning to differentiate it from a sea of look-alike competitors. Solution: By being an antidote to negativity and stress, La Quinta can build an emotional bond with travelers. Let’s face it: Travel has become pretty stressful these days. Especially for business travelers, who shuffle around the country praying for upgrades [...]
// read moreStanley: Smashing through dull product demos
Challenge: Advertise the Stanley Fubar FatMax Extreme Demolition Tool. Solution: Inject the Internet with testosterone. Before construction workers can raise the skyscrapers and condo complexes of tomorrow, they need to get today’s rubble out of the way. So you’d imagine that the Stanley Fubar wouldn’t need much advertising to sell like heavy, steel hotcakes. Still, [...]
// read moreNew England Aquarium: Shaaaaks invade Boston
Challenge: Promote the Aquarium’s Sharks and Rays exhibit on a guppy-sized budget Solution: Use local landmarks for maximum impact Not since Jaws was filmed on Martha’s Vineyard has there been so much buzz about sharks in New England. We launched this campaign for the New England Aquarium during prime swim season. Print and outdoor work [...]
// read moreNational Grid: Turning a utility in a movement
Challenge: Establish National Grid as part of the solution to global warming Solution: Start a movement called the Power of Action that inspires customers to save energy Utilities are among the lowest-interest categories in advertising. The work is often boring, feel-good imagery. But for National Grid, Mullen transcended the category by creating a campaign that [...]
// read moreA living, breathing, changing website: The new mullen.com
Welcome to the new mullen.com. Unlike the typical, static agency website of old, this site will change almost daily, and certainly weekly, sharing news, work, cultural insights and perspectives on everything from advertising to social media to the technology that drives it. We hope you’ll find it useful enough to subscribe using the RSS button [...]
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