Digital
Wild west video
The mind-numbing proliferation of digital video has marketers in a frenzy to recover lost TV eyeballs and keep track of digital consumption through advances in measurement. Let’s ponder the landscape; by 2013, 188 million people in the U.S. will view online video at least once a month with over 80% of all users engaging and [...]
// read moreMullen Bloggers Recap: Posts from the Week of January 4th
There’s no shortage of fun, insightful, conversation inducing posts from Mullen bloggers last week. Over at The Lost Jacket, Stuart Foster ponders the meaning and opportunity of “meta” content and shares some thoughts about the challenges that franchises encounter in localizing content.
// read moreMeet the mullenoids
MITX asked all of the finalist agencies at their recent award show to do profile videos of themselves. The theme this year was video games. We call our video “The Mullenoids.” Comedian Jeff Caldwell, the emcee for the MITX Awards show, called it “the lighter side of workplace violence.” Please have a look and judge [...]
// read moreA conversation between the right and the left – two Timberland PRO Endurance work boots talk about their new campaign
Left Boot: Glad you could sit down with me and talk about the new Timberland PRO Advertising campaign.
Right Boot: No problem, just trying to help people stay on their feet.
The G-20 summit in real-time: G20Buzz.com
When the White House announced earlier this year that Pittsburgh was to be the host of the next G-20 summit, Pittsburghers everywhere initially reacted with shock, which turned into excitement, which turned into a feeling of ‘it’s about time.’ Pittsburgh has made a smooth transition to a new economy, and we’re proud to play host [...]
// read morePerformance accountability for upper-funnel campaigns
Great attributes of digital marketing campaigns are the inherent track-ability of the Web and the performance transparency possible by tying explicit business measures such as leads or transactions resulting from a digital media investment.
But, sometimes campaigns are not focused on direct response, but rather influencing upper-funnel stages such as awareness and consideration. When this is [...]
The Bear is back
While most sports fans are thinking pennant races and fantasy football rosters, Mullen is thinking Stanley Cup. We’re happy to announce an expanded relationship with the Boston Bruins. Mullen is the new agency-of-record for the hometown hockey team and will be a key partner in building and energizing the fan base in what promises to [...]
// read moreCrowdsourcing the crowd at the crowdsourcing event
There was a heady and at times esoteric forum on “crowdsourcing” yesterday put on by the AdClub. John Winsor from Crispin Porter Bogusky was the featured guest interviewed by Edward Boches from Mullen. The event drew a sizable and diverse crowd from the client, consultant and agency world, everyone looking to understand and harness this [...]
// read moreWho’s afraid of the big, bad meme?
The first time you see it, you don’t think much of it. It’s a video of a cat playing the keyboard. It’s a one-hit wonder from the 80s. It’s David Caruso. You hear the whispering at work, on the bus, in line for groceries. The topic just keeps popping up: a shared joke among [...]
// read moreLive Blue: a simple way to preserve endangered oceans
From our perch at 40 Broad Street in Boston Mullen has a lovely view out to the New England Aquarium and Boston Harbor. We’re constantly reminded of the great oceans in the distance and compelled to do something to preserve this precious natural resource. In partnership with the Aquarium we’ve just launched “Live Blue,” a [...]
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