Digital
Shopkick and WeRewards – getting paid for real world actions
How would you like to get paid for doing every day things you already do? Well, you’re in luck. Two mobile applications – WeRewards and Shopkick – reward consumers for walking into their favorite store or eating at their favorite restaurant. Nearly 1 in 4 U.S consumers use mobile LBS – even more impressive, 63% [...]
// read moreBoulder Digital Works names Boches to Board of Directors
Boulder Digital Works this week named Mullen’s Edward Boches to its board of directors. Boches joins the likes of Mike Geiger of Goodby Silverstein and Partners, Ben Malbon of BBH Labs, Scott Witt of Apple, and Chuck Porter of Crispin Porter + Bogusky helping to guide the program in its effort to train the next [...]
// read moreSxSW panels from Mullen and friends: hope you’ll vote and comment
This post is re-printed from Creativity Unbound. It’s that time of year again. When we start thinking about Austin and ribs and digital friends and panel nerd badges. But first, we have to take care of business and do our job influencing, or at least commenting on, the submitted panels and talks. Granted there is [...]
// read moreSave the cookies! Online privacy lunacy ensues…
I watched a Fox 25 Boston news report the other night about the “dangerous threat” that behavioral targeting is posing to consumers. I wasn’t shocked that the report positioned anonymous data being collected by digital cookies as villainous. But, I was frustrated because I know first-hand how much the consumer benefits outweigh any perceived threat. [...]
// read moreWhat the Funnel…?
Enough already with the arguments about the death of the so-called Purchase Funnel and its relevance or not, for the digital age. Because maybe the real issue is not whether the funnel is obsolete – but that agencies and marketers have been looking at the funnel the wrong way? So, take a deep breath. Take [...]
// read moreThe Creators Project: The brilliant madness of Intel
That Internet stuff, multiculturalism and globalization are changing the world is well documented. And, on this blog and elsewhere, we’ve all read the complaints (actually fears might be a better word for it) that agencies and clients are not reacting quickly enough to positively leverage the changes within marketing. With that thought in mind, allow [...]
// read moreAugment your reality – a new way to demo a digital camera
Olympus is demonstrating that seeing is believing in a new integrated multimedia campaign developed with Mullen to promote the PEN E-PL1 camera. The camera, a hybrid of digital SLR image quality, High-Definition video, and point-and-shoot simplicity, both shoots and stars in television, print and online advertising, social media, and can be demoed via an augmented reality 3D experience launched today.
// read moreROFLcon II: Internet culture and marketing collide
It was a gorgeous weekend in Boston, so I did what any self-respecting web professional would do – spent two days inside surrounded by my pasty colleagues at ROFLcon II, the Internet culture conference dedicated to understanding how and why memes work. I wasn’t alone. 900 people had the same idea and, as we descended [...]
// read moreI’m not emotionally ready
Here’s the latest TV spot from Zappos where real-life customer service team member Michael helps a distressed customer manage her emotions. They are so nice at Zappos. Ironically, Fast Company reports that Zappos’ best customers are the ones who return the most merchandise. Just goes to show the power of great customer service. If you’d [...]
// read moreWild west video
The mind-numbing proliferation of digital video has marketers in a frenzy to recover lost TV eyeballs and keep track of digital consumption through advances in measurement. Let’s ponder the landscape; by 2013, 188 million people in the U.S. will view online video at least once a month with over 80% of all users engaging and [...]
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