Digital
It’s Game Day at Brand Bowl 2012
OK football and TV advertising fans, the game day edition of Brand Bowl 2012 is live. Mullen and Boston.com together have launched Brand Bowl 2012, a social media event using Salesforce Radian6 to analyze the Twitter commentary and rate the most popular and disastrous Super Bowl TV commercials. Realizing how social media has changed the [...]
// read moreForget New Hampshire…Who will win at CES?
With the Iowa caucus behind them, the Republican candidates are vying for a win in New Hampshire. CNN will once again have John King and the wonderfully bearded Wolf Blitzer analyze Twitter chatter to understand how the public feels about the candidates, using tweets from the masses as a crystal ball to predict the outcome. [...]
// read moreLet it snowify.me
On this Friday before Christmas, it gives us great joy to announce that the Mullen Digital Holiday Card got picked as the #3 Best Agency Card of the Season by Adweek/Adfreak. We finished behind only the brilliant Droga5 “Press Release” stunt and a Louisville, Colorado (?) digital shop called Voltage which did this whacky beatbox [...]
// read moreFive qualities to demand when hiring a social media professional
editor’s note: first published on creativity|emerging media How do you hire for excellence today in a space that seems to change overnight? As agencies and brands alike continue their mad rush to hire social media savvy talent it can be difficult just to get the right people on both sides of an interview. To add [...]
// read moreMullen’s Chief Digital Officers Perry Fair and Mauro Cavalletti
As Mullen’s Chief Creative Officer Mark Wenneker tells the story, it was an “awkward Skype call” that led to the hiring of Co-Chief Digital Officers Perry Fair and Mauro Cavalletti. “Originally I was looking for one person for this job. I liked them both so much I put together the Skype meeting with both to [...]
// read moreThe new digital landscape
The new digital landscape is one of fragmentation, distribution, interaction, delegation, integration and elation! Media vehicles that dominate today – You Tube, Facebook – literally did not exist six years ago. The recession in 2009 drove a heightened focus on efficiency and increased digital display and paid search budgets at the expense of other channels. [...]
// read moreShopkick and WeRewards – getting paid for real world actions
How would you like to get paid for doing every day things you already do? Well, you’re in luck. Two mobile applications – WeRewards and Shopkick – reward consumers for walking into their favorite store or eating at their favorite restaurant. Nearly 1 in 4 U.S consumers use mobile LBS – even more impressive, 63% [...]
// read moreBoulder Digital Works names Boches to Board of Directors
Boulder Digital Works this week named Mullen’s Edward Boches to its board of directors. Boches joins the likes of Mike Geiger of Goodby Silverstein and Partners, Ben Malbon of BBH Labs, Scott Witt of Apple, and Chuck Porter of Crispin Porter + Bogusky helping to guide the program in its effort to train the next [...]
// read moreSxSW panels from Mullen and friends: hope you’ll vote and comment
This post is re-printed from Creativity Unbound. It’s that time of year again. When we start thinking about Austin and ribs and digital friends and panel nerd badges. But first, we have to take care of business and do our job influencing, or at least commenting on, the submitted panels and talks. Granted there is [...]
// read moreSave the cookies! Online privacy lunacy ensues…
I watched a Fox 25 Boston news report the other night about the “dangerous threat” that behavioral targeting is posing to consumers. I wasn’t shocked that the report positioned anonymous data being collected by digital cookies as villainous. But, I was frustrated because I know first-hand how much the consumer benefits outweigh any perceived threat. [...]
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