Advertising
The Making of the Zappets
We thought some of you might to like to see how Mullen and Special Guest created the new ad campaign for Zappos. Director Aaron Duffy put together a documentary film that takes you behind the scenes as the “Zappets” were brought to life.
There is one Zappos TV spot in the market so far. Many more [...]
// read moreFirst Zappos spot breaks
The first TV spot in the new Zappos campaign from Mullen has launched. The spot is based on an actual call with a Zappos customer service representative – yes, that’s a real Zappos employee named Tom on the line doling out the happiness.
We’ll keep sharing new creative from the campaign as it breaks. There’s more [...]
// read moreThe Zappets are coming
Mullen’s first creative for Zappos breaks next week.The work will be posted here as it goes live; however, the pre-launch begins today with this New York Times column from Stuart Elliott. Please have a read.
This work was inspired by the amazingly unique culture and genuinely happy customer service we discovered at Zappos when pitching their [...]
How to win the BrandBowl
Doritos, Google and Focus on the Family.
They were the three brands left standing on the podium at the conclusion of BrandBowl2010. Why you ask? Isn’t it obvious, I say? Simplicity. Buzz. And dialogue.
Of course, we all know pulling off effective campaigns is a lot harder than it looks. It’s much easier to be an armchair [...]
Save a life
Typically this time of year the airways become bombarded with scare tactic advertising designed to deter people from driving drunk. And while that is certainly one way to look at it, we thought we’d try something a bit more optimistic this year. Instead of shunning the people who drink and drive why not celebrate the [...]
// read moreBreaking Bread
Sometimes social media doesn’t start with social media. It starts with a print ad that in and of itself is social because it inspires participation and conversation. Such was the case with this new execution for Panera Bread that recently ran in USA Today. We were tasked by our clients Rick Vanzura and Michael Simon [...]
// read moreStarting the movement to stop diabetes
Today, as the nation kicks off another American Diabetes Month, Mullen and the American Diabetes Association open a new front on the war against diabetes. For nearly 70 years, the Association has been the stalwart of diabetes education, advocacy and research, helping countless adults and children manage this insidious and often deadly disease, while [...]
// read moreGay golfer wins. Mullen spot for Orbitz recognized at GLAAD Awards
Mullen’s Golfer spot for Orbitz won top prize in the Gay & Lesbian Alliance Against Defamation (GLAAD) Media Awards in Advertising. The awards were presented at a ceremony in NYC last night. In the spot, one of the characters is wearing a golf shirt emblazoned with the Human Rights Campaign (HRC) logo. The spot was [...]
// read moreA conversation between the right and the left – two Timberland PRO Endurance work boots talk about their new campaign
Left Boot: Glad you could sit down with me and talk about the new Timberland PRO Advertising campaign.
Right Boot: No problem, just trying to help people stay on their feet.
Black and gold strike gold at Hatch Awards
Big night for Mullen and the Boston Bruins at the 49th Annual Hatch Awards for Creative Excellence. The Bruins Hockey Rules campaign won gold for national television. The individual spot called Date also won gold in the category.
Congratulations to the team of Greg Almeida, Jesse Blatz, Jamie Ferreira, Matt Fischvogt, Zeke Bowman, Stephen Larkin and [...]
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