Advertising
Bringing Superfine back – Mullen hires Kevin Grady to lead agency’s re-branded design group
Kevin Grady, whose creative credits include the Emmy-nominated “Singing Cowboy” from the anti-smoking Truth campaign, and the award-winning pop-culture publications Lemon and Gum, has joined Mullen to lead the agency’s newly branded Superfine design group. Grady comes to Mullen as senior vice president, director of design, from Crispin Porter + Bogusky, where he was head [...]
// read moreLetting the camera speak for itself
How do you promote a camera that can take photos and videos 30 feet underwater? Or that can withstand temperatures of -10 degrees, a 6 foot drop or even 220 pounds of pressure? You make an exclusively digital campaign to prove it works flawlessly in all of these conditions. In short, you let the camera [...]
// read moreI can talk like a penguin
What do you get when you put a diva, a troublemaker and a player under the same roof? That’s the question we tried to answer with a new campaign for the penguin exhibit at the New England Aquarium. After speaking with the Aquarium’s team of aquarists and trainers, we discovered that these little, feathery birds [...]
// read moreHighlights from The EDGE
Before June 24th, I was proud of the agency where I work — now I can also say I’m proud of the town I work in. Because on June 24th, I — along with a few others from Mullen — was fortunate enough to be in attendance at The EDGE Conference: Branded In Boston. For [...]
// read moreMen’s Wearhouse – “a place men belong”
All you men out there have probably noticed a guy on TV recently stumbling into a stake-out and a battle scene and seeming slightly disoriented. Well, it turns out he’s exactly where he belongs – at Men’s Wearhouse in the first creative from Mullen’s North Carolina office since the giant national retailer named us their [...]
// read moreAugment your reality – a new way to demo a digital camera
Olympus is demonstrating that seeing is believing in a new integrated multimedia campaign developed with Mullen to promote the PEN E-PL1 camera. The camera, a hybrid of digital SLR image quality, High-Definition video, and point-and-shoot simplicity, both shoots and stars in television, print and online advertising, social media, and can be demoed via an augmented reality 3D experience launched today.
// read moreDate night – congrats to the One Show winners
Quick congrats to all the winners at the One Show last night. Here at Mullen we’re proud because the Boston Bruins Date spot picked-up the lone pencil in the TV under $80K category. Now speaking of the Bruins, they’ve got a job to do tonight. Looks like we pissed-off the Flyers with that nasty billboard [...]
// read moreI’m not emotionally ready
Here’s the latest TV spot from Zappos where real-life customer service team member Michael helps a distressed customer manage her emotions. They are so nice at Zappos. Ironically, Fast Company reports that Zappos’ best customers are the ones who return the most merchandise. Just goes to show the power of great customer service. If you’d [...]
// read moreIs vulnerability good for brands?
Vulnerability is typically not something a brand wants to admit or address, which is why the recent Domino’s ad campaign is not just surprising, but effective and refreshing. Domino’s business has been struggling in the past few years while brands like Papa John’s have emerged as category leaders. Historically, Domino’s relied on fast delivery as [...]
// read moreThat’s a nice deep fryer
Giovanna, a very real customer service representative from Zappos, stars in Mullen’s latest spot for the beloved online retailer. This is the second of three :30′s in the Zappos campaign. Another spot called Jesse broke last week. The reviews so far are good. Please let us know what you think.
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