Advertising
It’s Game Day at Brand Bowl 2012
OK football and TV advertising fans, the game day edition of Brand Bowl 2012 is live. Mullen and Boston.com together have launched Brand Bowl 2012, a social media event using Salesforce Radian6 to analyze the Twitter commentary and rate the most popular and disastrous Super Bowl TV commercials. Realizing how social media has changed the [...]
// read more10 Best Super Bowl Spots of the Modern Era – Fast Co.
Here’s a new way of looking at the greatest Super Bowl commercials. Fast Company Co-Create editor Teressa Iezzi put together a list of the 10 Best Super Bowl Spots of the Modern Era. It’s basically focused on the dot-com period and beyond with one major exception – the way ahead-of-its time Apple 1984 spot. The [...]
// read moreCalling all pretty faces
We have two new spots out for Google to support the Galaxy Nexus smartphone. These broke just as the Android 4.0 “Ice Cream Sandwich”-powered device from Samsung arrived in Verizon stores in the U.S. The two spots put a human touch on some really cool features – “Face Unlock” face recognition unlocking technology and the [...]
// read moreGame over
Seen this new spot Mullen did for Google and the Galaxy Nexus device? You like? Gist of it is you can use “Hangouts” to connect with up to nine friends on Google+. Can’t say too much about it, except there might be more where this came from. Please let us know what you think.
// read moreCan this guy pick up a Lion?
Just heard that Mullen’s Planet Fitness spots Lift Things Up and Application made the prestigious Film Short List (scroll down to category A19 Entertainment & Leisure) at the Cannes Lions International Festival of Creativity. “Film Short List” is the Cannes way of saying finalists in TV advertising. Planet Fitness is up against many worthy competitors, [...]
// read moreOff to Cannes
As the global creative community descends on Cannes, a belated, but hearty congratulations to Planet Fitness for grabbing two Silver Cubes at the 90th Annual Art Directors Club Awards. PF won silver in the Broadcast Media category for the Your Planet campaign and for the Lift Things Up spot. Best of Show went to W+K [...]
// read moreYa Bruins!
Having grown-up watching Orr, Espo, Cheese and the rest of the bad-ass Bruins of the 70′s when hockey ruled Boston, it’s great to see the team and the sport back in a big way. Everywhere you go you see people wearing Lucic and Thomas shirts, spoked-wheel logos in the windows of bars with the word [...]
// read moreRead Forever – Mullen’s first for Barnes & Noble
American Idol fans get ready for an ode to reading tomorrow night. Mullen’s first creative for Barnes & Noble will appear on the show as a 60-second spot. It’s one element in a multi-channel (TV, print, digital, social) campaign to support the NOOK Color and, in a broader sense, the love of reading. You can [...]
// read moreMr. Nonstop can’t stop talking about JetBlue
For the launch of Mullen’s first TV campaign for JetBlue, our goal was simple- help the airline own the idea of “nonstop.” And who better to help us than world-famous fast-talking 80’s TV pitchman John Moschitta (FedEx, Micro Machines)? In these simple but witty spots, “Mr. Nonstop”, a motor-mouthed, on-the-go businessman, extols the virtues of [...]
// read moreWhere do bears go? At last an answer to the age-old question
It’s one week until the NHL Playoffs begin and we Bruins fans, and even Coach Claude Julien, have many questions. Who will the Bruins play in the opening round – Canadiens, Sabres, Rangers? Are we ready to make a championship run? Will the hard-nosed Shawn Thornton win the Bill Masterton Memorial Trophy for perseverance, sportsmanship [...]
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