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Bringing Superfine back – Mullen hires Kevin Grady to lead agency’s re-branded design group
Kevin Grady, whose creative credits include the Emmy-nominated “Singing Cowboy” from the anti-smoking Truth campaign, and the award-winning pop-culture publications Lemon and Gum, has joined Mullen to lead the agency’s newly branded Superfine design group. Grady comes to Mullen as senior vice president, director of design, from Crispin Porter + Bogusky, where he was head [...]
// read moreShopkick and WeRewards – getting paid for real world actions
How would you like to get paid for doing every day things you already do? Well, you’re in luck. Two mobile applications – WeRewards and Shopkick – reward consumers for walking into their favorite store or eating at their favorite restaurant. Nearly 1 in 4 U.S consumers use mobile LBS – even more impressive, 63% [...]
// read moreBoulder Digital Works names Boches to Board of Directors
Boulder Digital Works this week named Mullen’s Edward Boches to its board of directors. Boches joins the likes of Mike Geiger of Goodby Silverstein and Partners, Ben Malbon of BBH Labs, Scott Witt of Apple, and Chuck Porter of Crispin Porter + Bogusky helping to guide the program in its effort to train the next [...]
// read moreSxSW panels from Mullen and friends: hope you’ll vote and comment
This post is re-printed from Creativity Unbound. It’s that time of year again. When we start thinking about Austin and ribs and digital friends and panel nerd badges. But first, we have to take care of business and do our job influencing, or at least commenting on, the submitted panels and talks. Granted there is [...]
// read moreLetting the camera speak for itself
How do you promote a camera that can take photos and videos 30 feet underwater? Or that can withstand temperatures of -10 degrees, a 6 foot drop or even 220 pounds of pressure? You make an exclusively digital campaign to prove it works flawlessly in all of these conditions. In short, you let the camera [...]
// read moreSave the cookies! Online privacy lunacy ensues…
I watched a Fox 25 Boston news report the other night about the “dangerous threat” that behavioral targeting is posing to consumers. I wasn’t shocked that the report positioned anonymous data being collected by digital cookies as villainous. But, I was frustrated because I know first-hand how much the consumer benefits outweigh any perceived threat. [...]
// read moreWhat the Funnel…?
Enough already with the arguments about the death of the so-called Purchase Funnel and its relevance or not, for the digital age. Because maybe the real issue is not whether the funnel is obsolete – but that agencies and marketers have been looking at the funnel the wrong way? So, take a deep breath. Take [...]
// read moreI can talk like a penguin
What do you get when you put a diva, a troublemaker and a player under the same roof? That’s the question we tried to answer with a new campaign for the penguin exhibit at the New England Aquarium. After speaking with the Aquarium’s team of aquarists and trainers, we discovered that these little, feathery birds [...]
// read moreGaming: The Motion Revolution
At the recent E3 Conference in L.A., both Microsoft and Sony spent two days previewing their respective motion-controlled systems: Kinect and Move. While Kinect seems to focus more on the user experience and software, Move concentrates primarily on the game titles. A deeper analysis proves each has its own unique market position: Microsoft Kinect: Available [...]
// read moreHighlights from The EDGE
Before June 24th, I was proud of the agency where I work — now I can also say I’m proud of the town I work in. Because on June 24th, I — along with a few others from Mullen — was fortunate enough to be in attendance at The EDGE Conference: Branded In Boston. For [...]
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