Analysis & Opinion

Crowdsourcing the crowd at the crowdsourcing event

There was a heady and at times esoteric forum on “crowdsourcing” yesterday put on by the AdClub. John Winsor from Crispin Porter Bogusky was the featured guest interviewed by Edward Boches from Mullen. The event drew a sizable and diverse crowd from the client, consultant and agency world, everyone looking to understand and harness this… Read More
Analysis & Opinion

Who’s afraid of the big, bad meme?

The first time you see it, you don’t think much of it. It’s a video of a cat playing the keyboard. It’s a one-hit wonder from the 80s. It’s David Caruso. You hear the whispering at work, on the bus, in line for groceries. The topic just keeps popping up: a shared joke among the… Read More
Analysis & Opinion

Saving Face in Facebook

Facebook has an identity crisis on its hands. When the company opened up fan pages so you could have a customized name (facebook.com/YOURNAMEHERE) a torrent of URL name grabbing took place on a scale not unlike greedy Gold Rush prospectors grabbing land out West in 1849. Now fans could also make their page look even… Read More
Analysis & Opinion

5 Steps to Social Measurement Success

There’s a lot of excitement and optimism around social media’s potential for marketers – it’s where some attractive audience segments are starting to amass after all – but, just like any marketing medium, measurement is a critical component to success. Social media measurement is quite immature – just as Web analytics was back in the… Read More
Analysis & Opinion

The best way to find a woman: The Frank map.

We know men (and some women) don’t like to ask for directions, so we created this map. Seriously, it won’t show you the fastest way from your brand to her hand, but it IS a great thought-starter, conversation-catalyst, office-art and all around reminder of the incredible complexity of women. It captures the worries, the joys,… Read More
Analysis & Opinion

Is your brand becoming irrelevant?

“You may not like change, but you’ll like irrelevance even less.” That’s the quote in the emerging media room of our Boston office, a place where you can get a taste of how rapidly the marketing landscape is changing and the tremendous opportunities for brands to connect with consumers in new ways. For some, the… Read More
Analysis & Opinion

All social media gurus are liars

I’ve been re-reading the Seth Godin classic “All Marketers Are Liars” and, while it was written before social media gained such prominence, I’ve found it no less compelling today because of the valuable lessons he imparts. Godin’s point wasn’t that marketers are really liars, but that consumers choose to believe the stories that marketers are… Read More