Analysis & Opinion

Why Facebook Video is a Game Changer

After much anticipation, last month Facebook announced that Premium Video Ads are officially available to advertisers.  The ads, which will auto-play a :15 second video in users’ newsfeeds are set to launch in late April. Once viewed, the initial :15 second will minimize into a carousel unit, where two additional videos (up to 20 minutes… Read More
Analysis & Opinion, Work

Finding TV Audiences Online

Challenge Working on National Geographic Channel, it’s no surprise we endeavor to target a TV viewing audience. We strive to reach those male non-fiction viewers – the guy watching Gold Rush or American Pickers on a Friday night. That said, we’re faced with one major obstacle. When NatGeo is restricted from running national spots on… Read More
Analysis & Opinion

Who Will Win on Sunday?

No, I’m not talking about Seattle vs Denver. I’m talking about Facebook vs. Twitter. Shazam vs. Twitter TV. In the latest shakeout of Social-TV apps, Shazam is making a final push to survive. How so? By partnering with Facebook, of course. When introduced in 2002, Shazam started out as a must-have smartphone app for discovering… Read More
Analysis & Opinion

Top 10 Mobile Trends for 2014

As we look forward to 2014, there are many predictions and long lists from new technologies to look out for to the hottest trends in digital media.   We couldn’t resist sharing our top 10 trends for mobile- a channel with tremendous growth and opportunities.   These 10 trends are what we think, at Mediahub, will have… Read More
Analysis & Opinion

Is TV Really Dying?…

In case you haven’t come across the Jim Edwards piece in Business Insider that is getting a lot of buzz, (“TV Is Dying, And Here Are The Stats That Prove It” November 24, 2013), he raised some interesting facts around the decline of TV ratings that would give pause to anyone investing in this channel.… Read More
Analysis & Opinion

I Want To Be Like Mike

On Sunday I got an email from Kristen Cavallo that sent chills down my spine. My mentor, hero and friend Mike Hughes has lost his long and hard-fought battle with cancer. I had the honor of working for Mike for three of the most defining years of my career. He had a way of making… Read More
Analysis & Opinion

Our Take on the New Living Room

The exponential growth of mobile devices and multiscreen usage are dramatically changing the way consumers digest television. 77% of TV viewers are simultaneously using other devices (Google/Ipsos/Sterling, 2012), which makes it increasingly challenging to connect with consumers simply through the big box.   To effectively reach today’s living room, agencies and marketers must do two… Read More
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