What the new Facebook News Feed means for brands
Pinterest: Don’t be a predator. Be a victim.
Analysis & Opinion

Pinterest: Don’t be a predator. Be a victim.

There’s been so much talk lately about Pinterest and the potential risks individuals and brands take when they start using the platform. If you believe the hype, when you use Pinterest in the way it was intended to be used, you’re doomed to face legal action for copyright infringement.  Time will tell if that actually… Read More
How social networks are really changing advertising and four steps to succeed
Analysis & Opinion

How social networks are really changing advertising and four steps to succeed

Editorial note: This was first published on adage.com. In the wake of Facebook’s fMC event, the advertising world is understandably abuzz about brand timelines. While brand timelines have tremendous potential and are quickly becoming a table stake for brand perception, the most important announcement was over shadowed. That’s the fact that most premium advertising on Facebook must now… Read More
Doritos Wins Brand Bowl 2012
Analysis & Opinion, Work

Doritos Wins Brand Bowl 2012

According to the 400,000 tweets monitored by BrandBowl2012, Doritos was the most effective brand to advertise on the Super Bowl telecast on the NBC Television Network this year. Brand Bowl ranks brands based on volume of chatter and positive/negative commentary on Twitter in reaction to their Super Bowl commercials. Doritos won with its “Crash the… Read More
Analysis & Opinion

A new success metric for magazines

In an effort to fight for their share of ad spend, one of the world’s biggest publishers of consumer magazines, Meredith Corp., is working with Nielsen to provide a new ROI program called Meredith Engagement Dividend. The goal of this partnership is to demonstrate magazines’ contribution and accountability by linking print advertising directly to product… Read More
Analysis & Opinion, Work

Five lessons for marketers from Naked Pizza

Last week a couple of brand planners from Mullen met with Peter Biro, franchisee-owner of Naked Pizza’s Boston locations (Brookline and Brighton). As they are one of our #goodbellyproject participating restaurants, we were naturally inclined to order lunch from them. However, one of the senior planners in our group, Janene Lin, decided to also invite… Read More
Analysis & Opinion

What we think about when we think about Steve

Sure we think about the Mac and the mouse and all the iThings. But Steve Jobs didn’t just change the computer business, or technology, or advertising. He changed everything. Culture. Business. Art. Creativity. He did as much to bring the spirit of the 1960s into the American mainstream as the Beatles did. He democratized creativity.… Read More
Analysis & Opinion

Show me the impact

As the only analytics representative at the Boulder Digital Works (BDW) this August, my experience and takeaway was unique. It reinforced why I think digital media is the best communication medium in which to have a conversation with the customer. Some my favorite creative examples I saw at BDW were Yahoo! Bus Stop Derby &… Read More
Analysis & Opinion, Events

FutureM – huge technology, media, marketing event in Boston

4G; Advanced Web Analytics; Community Management; Content Strategy; Customer Insight; Data Visualization; Digital Advertising + Rich Media; Digital Media Startups; E-commerce; Future of TV; Geolocation; Mobile Advertising; Mobile Commerce; Online Video; Social Media; Trends in Web Design; User Experience + Design. Are any of these topics on your mind, impacting your business?  Then we implore… Read More
Analysis & Opinion, Work

Social media fatigue and the challenge for brands

You finally have Facebook working. You’re interacting on Twitter. You’ve got company blogs.  And your social media staff or your agency has set you up with dashboards, a conversation strategy and analytics to measure everything from engagement, traffic and word-of-mouth. But now there’s Instagram. Brands like Burberry and Olympus (a Mullen client) are getting more… Read More
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