Analysis & Opinion

Mobile and Video: Keys to Reaching the Millennial Target

Everyone wants to capture Millennials attention, but why? At 77MM strong and with an economic spending power of $1.3 trillion dollars and growing, Millennials will soon take the place of Baby Boomers.[1] Having grown up with more viewing options than previous generations, Millennials are used to getting content on their own terms. The silver lining… Read More
Analysis & Opinion

Five Ways to Sit Less, Move More

I was recently riding the subway home and as I saw a guy on the train dive for an open seat, overheard him say to his friend, “After a long day of sitting, nothing that feels better than sitting some more.” Sound familiar? It’s funny when you think about it – you park it at… Read More
Analysis & Opinion

Tracking the Multiscreen Consumer: Hands Are out of the Cookie Jar

It’s no secret that consumers are constantly shifting between their smartphones, tablets and desktops several times a day, making multiplatform advertising a hot commodity for brands. As users continue to seamlessly switch between their devices, consumer purchase behavior has also evolved into a multi-screen process. eMarketer reports that while 68% of consumers research products on… Read More
Analysis & Opinion

Xbox: Bridging Digital Video & Traditional TV

With the introduction of Xbox One last November, Microsoft has been working to position it’s next generation of gaming consoles as primary streaming devices for the modern living room. Recently at the Newfronts, Xbox Entertainment Studio’s (a Microsoft entertainment subsidiary) unveiled an extensive slate of programming to be released exclusively through its consoles and eventually… Read More
Analysis & Opinion

4 Trends Shaping Health Care in 2014

The old ways of doing business no longer apply.   Change is a constant in today’s health care landscape. The intersection of technology, legislation, and innovation is driving radical shifts in consumer expectations from insurers and providers, blurring the lines between rational and emotional benefits and rendering the current models obsolete. 1.     Delivering experiences: The… Read More
Analysis & Opinion

8 ways to use social media as a customer service tool

  Whether you’re in health care, hair care, or  swimwear, brands that engage with consumers wherever they are can turn fans into advocates.   Let’s get real. Social media is all about connecting with your audience on their level. It’s important to humanize your brand to develop (and strengthen) trust between you and those who… Read More
Analysis & Opinion

Do you really want to know what’s on your plate?

Recently SRI – the folks behind Siri – announced a soon-to-be-available meal-snapping, calorie-counting application known today as Ceres. The concept works like this: A diner (a user) sits down to their meal and notices that it doesn’t have a food label (because when was the last time you saw a food label at home?). The… Read More
Analysis & Opinion

Why Facebook Video is a Game Changer

After much anticipation, last month Facebook announced that Premium Video Ads are officially available to advertisers.  The ads, which will auto-play a :15 second video in users’ newsfeeds are set to launch in late April. Once viewed, the initial :15 second will minimize into a carousel unit, where two additional videos (up to 20 minutes… Read More
Analysis & Opinion, Work

Finding TV Audiences Online

Challenge Working on National Geographic Channel, it’s no surprise we endeavor to target a TV viewing audience. We strive to reach those male non-fiction viewers – the guy watching Gold Rush or American Pickers on a Friday night. That said, we’re faced with one major obstacle. When NatGeo is restricted from running national spots on… Read More
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