Action Marketing
Whether it’s acquiring customers, optimizing existing relationships, or converting consumers into advocates, Mullen Action drives accountable, quantifiable results. Mullen Action harmonizes multiple disciplines –brand planning, strategy, program execution, and analytics – to capture the psychology of behavior. The result? A highly relevant, branded creative product that drives the marketplace reaction your business demands.
Gaming: The Motion Revolution
At the recent E3 Conference in L.A., both Microsoft and Sony spent two days previewing their respective motion-controlled systems: Kinect and Move. While Kinect seems to focus more on the user experience and software, Move concentrates primarily on the game titles. A deeper analysis proves each has its own unique market position: Microsoft Kinect: Available [...]
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