7 Modes of the Mind
The thousand days of pain
Last week I had the honor of participating in a panel at the New York Times building and the opportunity to talk about “Marketing in a Recession.” The event was sponsored by outprofessionals.org, moderated by Stuart Elliott of the New York Times, and featured panelists Rachel Sklar (photo: right), editor-in-large at Mediaite, and Stephanie Blackwood [...]
// read moreA cultural awakening: the new era of the Yippie
Summer is in the air. It’s a new beginning. And with a sea of tents before you and over 70,000 starry-eyed young adults gathered all around, you’re smack in the middle of the Bonnaroo music festival. It feels like a Gen Y Woodstock and percolating below the hub of excitement a new set of values [...]
// read moreThe best way to find a woman: The Frank map.
We know men (and some women) don’t like to ask for directions, so we created this map. Seriously, it won’t show you the fastest way from your brand to her hand, but it IS a great thought-starter, conversation-catalyst, office-art and all around reminder of the incredible complexity of women. It captures the worries, the joys, [...]
// read moreQ: How many ways are there to connect with a consumer? A: Seven
Following months of proprietary research, we just this month announced the discovery of Modes of the Mind™, seven distinct behavioral characteristics of the human mind that can enable communicators to precisely engage with an audience at times of maximum receptivity. Through a strategic collaboration between our brand planning, media innovations and performance analytics teams, we’re [...]
// read more7 Modes of the Mind: A better way to connect with consumers
It’s a new age in marketing communications and the digital revolution is fundamentally changing the way consumers interact with and consume content, information, and technology. New connection opportunities – e.g., social media, are emerging and quickly gaining critical mass. And many clients and agencies are asking “How can a brand win in the changing marketing [...]
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