Mediahub

Mediahub gave us the rationale and courage to move away from a media strategy that had gone stale. The strategic thinking [Mediahub] brought to the campaign for the second season of Doomsday Preppers, was a great example of how it integrated our brand into unexpected arenas to create meaningful buzz that would translate to ratings. — Courteney Monroe, Chief Executive Officer, the National Geographic Channel

Every Mediahub plan is infused with a dose of 'what can we try that has never been done before?' Mediahub is not shy about asking publisher partners to create new units for us to test. In fact, they foster relationships that allow for beta and first-to-market opportunities." — Lisa Borromeo, Director of Advertising & Brand, JetBlue

Mediahub Mullen is the total package. They cultivate and maintain positive media relationships that they leverage with top-notch negotiation skills and make every dollar work like two or three. Most importantly working with them feels like an extension of our internal team and they are a true pleasure to work with every day. — Stephanie Sherry, Director, Marketing Communications, Olympus

Mission

Our goal is to provide CMOs with a media solution that has unfortunately become an oxymoron in today’s marketing environment: A media entity that is fast, responsive and highly creative and at the same time has all of the resources and clout of the largest unbundled media shops. Mediahub is a 100+ person media shop (baked inside a world-class creative organization) that believes we live in an idea-driven economy and that the brands with the best ideas win. In the three major media creative shows last year (Adweek, OMMA and MediaPost), Mediahub finished second among all U.S. media shops. We were also named by MediaPost/OMMA as the Best Media Planning and Buying Agency in both 2010 and 2012. MediaPost named us Best Full Service Agency in January 2014. And since we are powered by IPG’s Mediabrands and MAGNAGLOBAL, we have access to all of their resources, intelligence and buying power.

Our clients cross many categories including CPG, B2B, retail, travel, e-commerce, financial and entertainment.  However, the common thread among all these clients is that they are “challenger brands” who rely on Mediahub to help them overcome this spending chasm through superior ideas and intelligence.

Work

TV Crawls Ask.com
Air on the Side of Humanity OOH JetBlue
Superbowl Blitz VH1
Kids Take Charge MassMutual
Personalized Closet Zappos.com
Dr. Seuss’s Cat-E-Bration PBS Kids
Killing Lincoln National Geographic Channel
Summer of Tough Olympus
Naked Man Zappos.com
Sports Center Snip Constant Contact
Air on the Side of Humanity Mobile JetBlue
Brain Games National Geographic Channel

Partners

  • American Greetings
  • Ask.com
  • Barnes & Noble/NOOK
  • CenturyLink
  • Constant Contact
  • Ernst & Young
  • Fage
  • iRobot
  • JAMRs
  • JetBlue
  • MassMutual
  • Match.com
  • My M&M's
  • National Geographic Channel
  • Olympus
  • PBS & PBS Kids
  • Shinola
  • VH1

Team

  • John Moore
    John Moore
    John Moore Chief Media Officer John is the Chief Media Officer and is responsible for crafting the department’s vision and spearheading new business initiatives. Since taking over the top spot, he has built an operation that focuses on embracing and leveraging change as a competitive weapon in today's hyper-competitive market. John has worked on brands including XM Satellite Radio, Wendy’s, H&R Block, Converse, Monster.com, General Motors, NEC and Whirlpool and he was named an Ad Age Media Maven in 2010. X  Close
  • Sean Corcoran
    Sean Corcoran
    Sean Corcoran SVP, Digital Media & Social Influence Sean drives the digital vision for the agency using his expertise in online advertising, social marketing, emerging media and agency relationships and structure. He has 13+ years of industry experience working on a diverse set of brands including Phillips, AOL, Radio Shack, Motorola, Hyatt, Vonage, MTV Networks, Nickelodeon, Hearst, MasterCard, Johnson & Johnson, L’Oreal and Mars. Prior to joining Mediahub, Sean spearheaded social media and digital research at Forrester. When he’s not creating innovative digital strategies for numerous Fortune 500 brands, Sean is a leading keynote speaker and author of numerous groundbreaking research reports.X  Close
  • kristen-abramo
    kristen-abramo
    Kristen Abramo SVP, Group Media Director Kristen is one of the great ambidextrous talents in advertising with knowledge and experience in both digital and offline media and marketing.  She has 13+ years of industry experience working on a diverse set of brands such as Coca-Cola, P&G, Wendy's, L'Oreal, Continental Airlines, Puma, General Mills, Earthlink, Avon and Dos Equis. Prior to joining Mediahub, Kristen was based in NY working for MediaVest/Publicis for over 8 years where she was one of the leaders who spearheaded the integration of media and research teams to be responsible for all channels.X  Close
  • keith-lusby
    keith-lusby
    Keith Lusby SVP, Group Media Director Keith has 18 years in media and communications planning, working at MEC and Carat before joining Mediahub, where he leads brands like JetBlue, Barnes & Noble NOOK, and Constant Contact. He has worked on brands such as De Beers, AT&T, GlaxoSmithKline, Pfizer, P&G, Reebok, Nokia, Philips, Wells Fargo and Marriott, and one of his efforts for JetBlue just won a prestigious media Effie.X  Close
  • carrie-drinkwater
    carrie-drinkwater
    Carrie Drinkwater SVP, Group Director Investment Activation Carrie's role at Mediahub is twofold. First, she manages one of the largest tune-in accounts at the shop, and second, she spearheads all of our upfront National Television spend with a focus on sports. Carrie is also part of the IPG MAGNAGLOBAL investment team that is responsible for moving all of the IPG dollars in the upfront market. She started her career almost 20 years ago in New York, working on brands like Toyota and Guess. She eventually moved to Boston to work at Havas Media, where she oversaw $1B of video investments for clients such as Fidelity, Carnival Cruise Lines, Choice Hotels, Panasonic and Tyson Foods.X  Close
  • Patrick Acosta
    Patrick Acosta
    Patrick Acosta SVP, Director of Analytics Patrick is a pretty down-to-earth guy for someone who used to oversee a $2 billion annual media budget at AT&T. He came to our organization from the telecommunications giant because he thrives on working in an integrated environment where sophisticated data analysis and insight drive powerful creative ideas and innovative media solutions to produce significant business gains. At AT&T, he was Executive Director of Media Research & Insights and led consumer segmentation strategy, media mix modeling and competitive reporting within the company’s Media Services group. His agency experience includes working on Alltel and NASCAR at the Martin Agency, as well as MCI WorldCom, Dunkin’ Donuts and Evian at the New York agency Messner Vetere Berger McNamee Schmetterer.X  Close
  • steve-kalb
    steve-kalb
    Steve Kalb SVP, Director of Video Investments Steve has been in the broadcast business for over 25 years, spending 20 of them at Mediahub. He oversees all network negotiations on our clients’ behalf and acts as the master architect in formulating comprehensive national and local broadcast strategies. Prior to joining Mediahub, Steve managed the in-house media operations for Marshalls department stores, where he oversaw all planning and buying for a retail operation with sales in excess of $1 billion. Steve began his career as a broadcast buyer working on a variety of leading national brands, including Macy’s, McDonald’s, CVS, Parker Brothers and Molson Beer. X  Close
  • erin-swenson
    erin-swenson
    Erin Swenson Engagement Planning Director Erin leads the Engagement Planning discipline at Mediahub. Her role is to leverage primary research to truly understand what motivates the consumer and at the same time really flesh out their relationship with media. Erin believes that great media plans start with an unexpected insight that will change the trajectory of the campaign and give our clients an unfair advantage. Erin has 10+ years in the industry working on a variety of brands, including MINI Cooper, Burger King and Anheuser-Busch. Before coming to Boston, Erin was a planning director at Ogilvy Chicago, leading the SC Johnson Home Care business. She started her career at Crispin in media.X  Close

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