Every one of our clients shares the same objectives: to gain attention, be remembered, and drive results. They also prefer to do it cost effectively and with a true sense of confidence that all of their efforts — advertising, direct response, SEO, paid media, digital marketing, public relations and social influence — amplify each other.
Easier said than done. But from day one, we’ve been an integrated agency. We’ve built every one of our disciplines from scratch so they all work together. And because of our entrepreneurial nature we’ve been able to attract significant talent to run them. It’s amazing to us how many marketers do not have their multiple marketing programs working in tandem.
That’s not the case here. Brands from National Grid to SunTrust, to Grain Foods Foundation to Olympus Camera will tell you that all of their efforts are working in harmony, thanks in part to an agency committed to both unbound thinking and the talent necessary to deliver it.
Content
All that matters is the idea. Here we can execute it in digital videos produced for short change, to blogs, websites, events, PR launches, and, of course, award-winning print, TV and radio.
Social Influence
Yes, the consumer is in control, and, yes, we all have to master the art of listening to conversations on Twitter and other social communities, but we also want to inspire, build and mobilize those communities. We do that with services that combine blogging, presence engineering, original content and online programs augmented with a healthy dose of SEO.
Public Relations
At Mullen, we believe in a new form of PR, one that values brand building, big ideas, social influence and integration in addition to classic brand reputation management. As the largest integrated PR group in America, we can combine expertise in categories ranging from financial services to food marketing along with specialties in creative content, brand planning and analytics.
Action Marketing
Whether it’s acquiring customers, optimizing existing relationships, or converting consumers into advocates, Mullen Action drives accountable, quantifiable results. Mullen Action harmonizes multiple disciplines –brand planning, strategy, program execution, and analytics – to capture the psychology of behavior. The result? A highly relevant, branded creative product that drives the marketplace reaction your business demands.
Performance Strategy
A commitment to Unbound starts with a performance strategy team that finds the optimal way to connect with consumers. Brand Planners provide inspiration from insight to shape our strategic approach. Account Management navigates and activates the strategy through the creative and production process. And before, during and after a campaign, our Proof™ analytics group, applies proprietary models that both predict outcomes and measure effectiveness.
Technology
In today’s marketing environment, functionality says as much about a brand as copy and design. Mullen’s Digital Production team, comprised of both craftspeople and developers, knows how to produce work for the Internet and beyond. Combining a spirit of inventiveness with a healthy respect for Web standards, we work to provide our clients’ customers with easy access to branded content and tools, from microsites, to mobile apps, to social media integration and anything else that might be digital.
mediaHUB
We focus on customized experiences that foster meaningful connections with consumers. Right now, the evolving media landscape has forced marketers to embrace a world where personalization, interactivity, transparency and relevance are the cornerstones of meaningful connections. Our clients depend on us to deliver persuasive, effective media strategies that leverage technology, insight and best-in-class analytics to drive results, whether through ad placements, search, social networks, videos, widgets, applications or branded content.
Ideas & Innovation
The Ideas & Innovation team leverages emerging media for two fundamental purposes: to move from interrupting consumers to providing content that they actually seek out and talk about and to harness the accountability that allows us to move in real time to a better and more productive marketing solution. We focus on six core areas: advanced TV, digital out of home, digital video, gaming, mobile and social media. Our goal is to help lead clients through the changing landscape or one that is influenced by technology, culture and the economy.
Frank About Women
Mullen’s Frank About Women is the nation’s most successful marketing-to-women organization. We are immersed in the beliefs, purchase behaviors and evolving expectations of women, and skilled at transforming cultural knowledge into gender-savvy communications. We deliver creative marketing solutions that drive sales, share and profit growth among female consumers.
