Hires & Promotions

Bringing Superfine back – Mullen hires Kevin Grady to lead agency’s re-branded design group

August 31, 2010 David Swaebe

Kevin Grady, whose creative credits include the Emmy-nominated Singing Cowboyfrom the anti-smoking Truth campaign, and the award-winning pop-culture publications Lemon and Gum, has joined Mullen to lead the agency’s newly branded Superfine design group. Grady comes to Mullen as senior vice president, director of design, from Crispin Porter + Bogusky, where he was head of design and a key contributor to the agency’s creative work for Gap.

Grady has designed for a wide array of global brands, including Converse, Reebok, Scion, Puma, AT&T and MTV, among others. In addition to “Singing Cowboy,” Grady has won numerous creative industry awards, including D&AD, One Show and Cannes. His work has been published in The Design of Dissent: Socially and Politically Driven Graphics (by Milton Glaser, Mirko Llic and Tony Kushner), as well as We Make Magazines: 100 of the World’s Most Innovative Publications (by Colophon and more).

Mullen’s Superfine design group is a nod to the agency’s original name — Superfine Productions — a name itself inspired by Mae West’s appearance in Go West Young Man, in which she played a movie star working for a film studio called Superfine Pictures.

“Kevin’s design knowledge transcends all media types — environmental, product, digital and brand,” said Mark Wenneker, executive creative director at Mullen. “He’s the long-awaited design voice that we’ve been searching for. Kevin and Superfine will attract a new type of client and inspire a new type of work.”

“There seems to be a critical mass of creative energy building here at Mullen, and I’m really excited to see where we can take it,” added Grady.

Grady comes to Mullen as part of a wave of creative talent brought on board by Wenneker. Last week, the agency announced that Brian Tierney, the mastermind behind famous work for Garmin, Burger King and MINI Cooper, had joined as svp, creative director. Earlier this year, Wenneker brought on group creative directors Dave Weist and Tim Vaccarino, the pair responsible for some of the most iconic recent advertising from Volkswagen, Cadillac, Hummer and Palm. Mullen is in the midst of a run of business and creative success having recently won assignments from JetBlue, Zappos and Olympus, among others.