Posts by Taylor Bryant
Marketing service brands: the toughest branding challenge today?
When it comes to building and maintaining a strong and distinctive brand in any category, the marketing terrain has never been more challenging. Arguably, the challenge is even more daunting for service brands. In part this reflects the power of today’s better-connected, highly empowered consumer to use digital word of mouth to spread the news [...]
// read moreGame changing questions for service marketers
While working with our service-industry clients to assess their brand and business-building strategies and programs, typically we begin by asking some potentially game-changing questions: What’s your plan for branding from the inside out? Are your employees steeped in the brand? They better be, because the strongest service brands today are built on an employee base [...]
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