Posts by Stephen Larkin
Transformation 2011: What you may not have heard from the 4A’s Conference
Change and talent: two big themes at the 4A’s (formerly known as the American Association of Advertising Agencies) annual conference last week. 4A’s President Nancy Hill opened the conference with a note of optimism: ”Our industry is back….Our industry didn’t die. Some might have once said that we were on life support. But we’re revived. [...]
// read more“Pow…Boom!..Bang, Bang, Bang…”
No, these are not the words from some action hero coming to save the day. These are the words of Jerome, who was recently featured in one of Mullen’s new Planet Fitness TV spots. If you’ve never heard of Planet Fitness, you will soon. As creative can truly be a business multiplier for brands, Mullen [...]
// read moreFeeling lucky – Mullen wins Foxwoods
Happy to announce officially today that Mullen is the new agency-of-record for Foxwoods Resort Casino. The news was first reported this morning in the Boston Business Journal and on ADWEEK. Mullen originally got engaged with Foxwoods to create the world’s first branded resort casino iPhone app late last year. Simultaneously Foxwoods launched an agency review [...]
// read moreCam vs. the Bear
When the NHL announced that this year’s Winter Classic would be played at historic Fenway Park, the city of Boston roared with excitement. Pitting two heated NHL rivals – the Boston Bruins and Philadelphia Flyers – outdoors in a beloved baseball park on New Year’s Day - this has become the “must see” event in [...]
// read more
