Analysis & Opinion

Instagram Ads: Why we’re not excited yet

Last week, Instagram announced its plan to launch paid advertising.  While exact timing for roll-out is unknown, Instagram will roll out in BETA over the next two months as they vet consumer reactions and make adjustments in the preliminary phase.  Holding true to the advertising policy of its parent company, Facebook, the aim is for Instagram advertising… Read More
Analysis & Opinion

3 reasons why mobile doesn’t matter

Hyperbole is a useful tactic in this attention-starved miasma we call the Web. We face a world of fence-sitting readers who have no interest in moving unless yanked by a strong statement. You’re standing up now. You’re ready to toss horrid monikers in my general direction such that even a young child would grimace. Nincompoop?… Read More