Posts by Nicole Green
Word of mouth: measuring the share value of your brand and messaging
For women, sharing information (recommendations, experiences, advice) is important, but certainly not a purely altruistic act. Information is social currency. And while exchanging information is faster and easier than ever (copy, paste, click), information as social currency isn’t new. From medieval soothsayers to Gossip Girl, the woman in the know [...]
// read moreEMBARQ: New Economy + New Consumer Target = New Platform
Challenge: Begin with deteriorating economic realities, add telecom price wars and a redefined consumer target (families with kids under 18) and you’ve got the conditions for a smart new messaging platform – one that acknowledges the changing times and target audience.
Solution: Leverage the reasons that families are spending more time at home together—changing lifestyles, life stages and [...]
The best way to find a woman: The Frank map.
We know men (and some women) don’t like to ask for directions, so we created this map. Seriously, it won’t show you the fastest way from your brand to her hand, but it IS a great thought-starter, conversation-catalyst, office-art and all around reminder of the incredible complexity of women. It captures the worries, the joys, [...]
// read moreThe top 5 Ways women will forever spend differently
Accept that women will forever spend differently. Less is more. In stuff and spending. Women who used to live by the “more-more-more” mantra are today behaving more responsibly when it comes to money. They’re re-imagining the American dream and taking both old-fashioned frugality and fringe creative consumption mainstream. There’s no use hoping things will “go [...]
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