Posts by Nicole Berard
Are you ready to GoMo?
Over the past few months, it’s been my privilege to work on Mullen’s latest collaboration with Google: GoMo. It’s been an amazing experience to work with such a large and forward-thinking company, and to see their vision for the future of the web. GoMo is an initiative that aims to help businesses build mobile-friendly websites. [...]
// read moreROFLcon II: Internet culture and marketing collide
It was a gorgeous weekend in Boston, so I did what any self-respecting web professional would do – spent two days inside surrounded by my pasty colleagues at ROFLcon II, the Internet culture conference dedicated to understanding how and why memes work. I wasn’t alone. 900 people had the same idea and, as we descended [...]
// read moreWho’s afraid of the big, bad meme?
The first time you see it, you don’t think much of it. It’s a video of a cat playing the keyboard. It’s a one-hit wonder from the 80s. It’s David Caruso. You hear the whispering at work, on the bus, in line for groceries. The topic just keeps popping up: a shared joke among the [...]
// read moreInformation delivery is the new advertising
There are times in advertising when the hard sell just isn’t appropriate. And that’s the situation we found ourselves in with our work for Joint Advertising Market Research & Studies (JAMRS), a division of the Department of Defense. Our mission is simply to get parents talking about military service with their kids. It’s an intensely [...]
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