Mullen in the News, New Business

ULTA BEAUTY SELECTS MULLEN AS NEW AGENCY-OF-RECORD

ULTA Beauty, a nationwide retailer of beauty products and salon services, has selected Mullen as its new advertising agency-of-record following a competitive review. Mullen prevailed based on strategic and creative thinking, as well as deep retail, beauty product and marketing-to-women expertise. “ULTA is focused on continuing to build a leadership brand in beauty and Mullen’s… Read More
Awards

Bell Ringers

It’s always great to win an award for your work, but when that recognition is bestowed by your peers, for work on an issue that is really important, it means something even more. This week, we were honored to bring home two Gold Bells and an Honorable Mention from The Publicity Club of New England… Read More
Analysis & Opinion

Tracking the Multiscreen Consumer: Hands Are out of the Cookie Jar

It’s no secret that consumers are constantly shifting between their smartphones, tablets and desktops several times a day, making multiplatform advertising a hot commodity for brands. As users continue to seamlessly switch between their devices, consumer purchase behavior has also evolved into a multi-screen process. eMarketer reports that while 68% of consumers research products on… Read More
Analysis & Opinion

4 Trends Shaping Health Care in 2014

The old ways of doing business no longer apply.   Change is a constant in today’s health care landscape. The intersection of technology, legislation, and innovation is driving radical shifts in consumer expectations from insurers and providers, blurring the lines between rational and emotional benefits and rendering the current models obsolete. 1.     Delivering experiences: The… Read More
Analysis & Opinion

8 ways to use social media as a customer service tool

  Whether you’re in health care, hair care, or  swimwear, brands that engage with consumers wherever they are can turn fans into advocates.   Let’s get real. Social media is all about connecting with your audience on their level. It’s important to humanize your brand to develop (and strengthen) trust between you and those who… Read More
Analysis & Opinion

Do you really want to know what’s on your plate?

Recently SRI – the folks behind Siri – announced a soon-to-be-available meal-snapping, calorie-counting application known today as Ceres. The concept works like this: A diner (a user) sits down to their meal and notices that it doesn’t have a food label (because when was the last time you saw a food label at home?). The… Read More
Mullen in the News, Work

#worldstoughestjob

The “World’s Toughest Job” video we created with Cardstore and American Greetings seems to have gone bona fide viral: 9.1 million YouTube views in the first three days  News coverage on Good Morning America, CNN, The View, Fox News, HuffingtonPost, Mashable, Time and The Today Show.  Celebrity Social sharing from Jessica Alba, Zooey Deschanel, Deepak Chopra… Read More
Culture at Mullen, Hires & Promotions, Mullen in the News

Mullen Promotes Kristen Cavallo to President in Flagship Boston Office

Mullen Chief Executive Officer Alex Leikikh announced today that Kristen Cavallo has been promoted to President in the agency’s flagship Boston office in recognition of her extensive contributions to the company’s growth and transformation over the past three years. Since 2011, Cavallo has served as Chief Strategy Officer at Mullen and has been instrumental in… Read More
1 of 2412345...1020...Last »