New Business

TV Land Casts Mediahub/Mullen as Media AOR

TV Land is no longer home to just Opie, Andy and other classic television characters; the network has evolved to include original, scripted sitcoms like Hot in Cleveland and the all-new Younger. Mediahub/Mullen is excited to work with TV Land as their media AOR and continue with the nostalgia network down this new path. TV… Read More
Mullen in the News, Work

No. 6 Most Creative Woman in Advertising

Business Insider has named 36 ladies as the Most Creative Women in Advertising right now, and we are more than a little partial to number six, Andrea Mileskiewicz. To quote our President, Kristen Cavallo, “She’s humble, hardworking, collaborative, optimistic and smart. And, more importantly, she rocks red lipstick better than anyone else at Mullen.” While Andrea has… Read More
Work

Acura Launches All-New 2015 TLX Performance Luxury Sedan with Biggest Marketing Campaign in Brand History

Acura has launched the all-new 2015 TLX performance luxury sedan with the biggest marketing campaign in the brand’s history. The TLX, which combines sports-sedan dynamic proportion, premium luxury refinement and super-handling performance, is the star of a 360-degree marketing campaign under the theme “It’s that kind of thrill.” The campaign, from Mullen LA, launched with the TV anthem spot “My… Read More
Awards, Mullen in the News, Work

Emmy Award – National Geographic Channels “Live from Space”

What did you want to be when you grew up? Astronaut was probably high on the list, and maybe an Emmy Award winner? We haven’t been to outer space, but we have experienced it — and received an Emmy for building that experience. Mullen collaborated with client National Geographic Channel to create the Social TV experience Live from Space, a two-hour special… Read More
Mullen in the News, New Business

ULTA BEAUTY SELECTS MULLEN AS NEW AGENCY-OF-RECORD

ULTA Beauty, a nationwide retailer of beauty products and salon services, has selected Mullen as its new advertising agency-of-record following a competitive review. Mullen prevailed based on strategic and creative thinking, as well as deep retail, beauty product and marketing-to-women expertise. “ULTA is focused on continuing to build a leadership brand in beauty and Mullen’s… Read More
Awards

Bell Ringers

It’s always great to win an award for your work, but when that recognition is bestowed by your peers, for work on an issue that is really important, it means something even more. This week, we were honored to bring home two Gold Bells and an Honorable Mention from The Publicity Club of New England… Read More
Analysis & Opinion

Tracking the Multiscreen Consumer: Hands Are out of the Cookie Jar

It’s no secret that consumers are constantly shifting between their smartphones, tablets and desktops several times a day, making multiplatform advertising a hot commodity for brands. As users continue to seamlessly switch between their devices, consumer purchase behavior has also evolved into a multi-screen process. eMarketer reports that while 68% of consumers research products on… Read More
Analysis & Opinion

4 Trends Shaping Health Care in 2014

The old ways of doing business no longer apply.   Change is a constant in today’s health care landscape. The intersection of technology, legislation, and innovation is driving radical shifts in consumer expectations from insurers and providers, blurring the lines between rational and emotional benefits and rendering the current models obsolete. 1.     Delivering experiences: The… Read More
Analysis & Opinion

8 ways to use social media as a customer service tool

  Whether you’re in health care, hair care, or  swimwear, brands that engage with consumers wherever they are can turn fans into advocates.   Let’s get real. Social media is all about connecting with your audience on their level. It’s important to humanize your brand to develop (and strengthen) trust between you and those who… Read More
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