Mullen in the News, Work

#worldstoughestjob

The “World’s Toughest Job” video we created with Cardstore and American Greetings seems to have gone bona fide viral: 9.1 million YouTube views in the first three days  News coverage on Good Morning America, CNN, The View, Fox News, HuffingtonPost, Mashable, Time and The Today Show.  Celebrity Social sharing from Jessica Alba, Zooey Deschanel, Deepak Chopra… Read More
Work

Breaking Bad with CENTURY 21

AMC had a huge night Sunday with the series finale of Breaking Bad. 10.3 million viewers, a 255% increase over last season’s finale and a 56% bump from the previous week, according to Ad Age. There was a tidal wave of social media activity, too — more than 1.2 million tweets, with as many as… Read More
Work

Air on the Side of Humanity

On a mission to restore humanity to air travel, JetBlue has created a new model for the industry — an airline that is committed to outstanding customer service for everyone, at every stage of the flying experience. JetBlue stands apart from the rest of the pack that squeezes the traveler at every turn. This study… Read More
Work

Hollywood & Vines – The final cut

Airbnb is a pioneer in social innovation, so it was only appropriate that their first global campaign would be the same. So MullenSF created “Hollywood & Vines” – a first-of-its-kind short film, directed via Twitter and shot entirely on Vine. Working with award-winning screenwriter Ben York Jones, we created our storyline – the transformative journey of… Read More
Work

The world’s first film shot entirely on Vine

Airbnb and MullenSF are creating “Hollywood & Vines,” a first-of-its-kind short film made entirely of Vine videos and shot by people from all over the world. From 8/22 – 8/25, Airbnb will deliver shot instructions to the community via the Twitter handle @airbnb. Contributors can then pick some shots from the list, shoot some Vines… Read More
Awards, Work

An Emmy Nomination for Killing Lincoln Conspiracy Site

There are many highly coveted awards in the advertising business, but it’s truly exciting when content you create in partnership with a client is considered for a prestigious entertainment industry accolade. We’re proud to say that the Killing Lincoln Conspiracy site we conceived and developed as a companion to National Geographic Channel’s docudrama Killing Lincoln… Read More
Mullen in the News, Work

THE EXTREMELY NEW MDX – MADE FOR MANKIND

Acura today unveiled a new multi-channel advertising campaign for the all-new 2014 MDX entitled “The Extremely New MDX – Made for Mankind.” The campaign highlights the complete technical transformation of the MDX and centers around the idea of “Made for Mankind,” a concept designed to highlight the unique engineering and design philosophy at the heart… Read More
Work

Standing-By Jason

JetBlue added an extra color to the “i-people” rainbow in their “You Above All” brand graphics today to show support for Jason Collins, the NBA player who made a big and difficult personal statement yesterday about sexual orientation, sports and society. JetBlue posted the image on their Facebook and Twitter streams. Read More
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