Posts by Mullen
Boulder Digital Works names Boches to Board of Directors
Boulder Digital Works this week named Mullen’s Edward Boches to its board of directors. Boches joins the likes of Mike Geiger of Goodby Silverstein and Partners, Ben Malbon of BBH Labs, Scott Witt of Apple, and Chuck Porter of Crispin Porter + Bogusky helping to guide the program in its effort to train the next [...]
// read moreHere she is – Miss America 2010 @ Mullen’s NC office
Yes, that’s right. You read that headline correctly and must be wondering what the unlikely pair hooked up for. And as much as we would love to share the scoop of this clandestine meeting, we can’t – at least not yet. Miss America 2010, Caressa Cameron, recently graced the Mullen offices in Winston-Salem. The outgoing, [...]
// read moreEverything is beautiful – Mullen wins Alberto-Culver’s TRESemme
In case you haven’t seen the Adweek or Ad Age articles, wanted to share the great news that Mullen’s North Carolina office has won Alberto-Culver’s TRESemme business. We’ll let the trade press stories speak for themselves, but we’re proud of the win and all the hard work that went into the pitch process. It’s been [...]
// read moreDate night – congrats to the One Show winners
Quick congrats to all the winners at the One Show last night. Here at Mullen we’re proud because the Boston Bruins Date spot picked-up the lone pencil in the TV under $80K category. Now speaking of the Bruins, they’ve got a job to do tonight. Looks like we pissed-off the Flyers with that nasty billboard [...]
// read moreI’m not emotionally ready
Here’s the latest TV spot from Zappos where real-life customer service team member Michael helps a distressed customer manage her emotions. They are so nice at Zappos. Ironically, Fast Company reports that Zappos’ best customers are the ones who return the most merchandise. Just goes to show the power of great customer service. If you’d [...]
// read moreThat’s a nice deep fryer
Giovanna, a very real customer service representative from Zappos, stars in Mullen’s latest spot for the beloved online retailer. This is the second of three :30′s in the Zappos campaign. Another spot called Jesse broke last week. The reviews so far are good. Please let us know what you think.
// read moreThe Making of the Zappets
We thought some of you might to like to see how Mullen and Special Guest created the new ad campaign for Zappos. Director Aaron Duffy put together a documentary film that takes you behind the scenes as the “Zappets” were brought to life. There is one Zappos TV spot in the market so far. Many [...]
// read moreFirst Zappos spot breaks
The first TV spot in the new Zappos campaign from Mullen has launched. The spot is based on an actual call with a Zappos customer service representative – yes, that’s a real Zappos employee named Tom on the line doling out the happiness. We’ll keep sharing new creative from the campaign as it breaks. There’s [...]
// read moreThe Zappets are coming
Mullen’s first creative for Zappos breaks next week.The work will be posted here as it goes live; however, the pre-launch begins today with this New York Times column from Stuart Elliott. Please have a read. This work was inspired by the amazingly unique culture and genuinely happy customer service we discovered at Zappos when pitching [...]
// read moreMullen Bloggers Recap: Posts from the Week of January 4th
There’s no shortage of fun, insightful, conversation inducing posts from Mullen bloggers last week. Over at The Lost Jacket, Stuart Foster ponders the meaning and opportunity of “meta” content and shares some thoughts about the challenges that franchises encounter in localizing content.
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