Posts by Mullen
First Zappos spot breaks
The first TV spot in the new Zappos campaign from Mullen has launched. The spot is based on an actual call with a Zappos customer service representative – yes, that’s a real Zappos employee named Tom on the line doling out the happiness.
We’ll keep sharing new creative from the campaign as it breaks. There’s more [...]
// read moreThe Zappets are coming
Mullen’s first creative for Zappos breaks next week.The work will be posted here as it goes live; however, the pre-launch begins today with this New York Times column from Stuart Elliott. Please have a read.
This work was inspired by the amazingly unique culture and genuinely happy customer service we discovered at Zappos when pitching their [...]
Mullen Bloggers Recap: Posts from the Week of January 4th
There’s no shortage of fun, insightful, conversation inducing posts from Mullen bloggers last week. Over at The Lost Jacket, Stuart Foster ponders the meaning and opportunity of “meta” content and shares some thoughts about the challenges that franchises encounter in localizing content.
// read moreMullen Bloggers Recap: week of November 9
Mullen bloggers pumped out more than a few good pieces this week. In case you missed them over at Creativity_Unbound, Edward Boches offered a slightly revised version of his column published in this month’s Communication Arts Design Annual titled “Social media changes everything except the need for creativity.” He also introduced us to Martin Wattenberg’s [...]
// read moreMullen Bloggers Recap: week of November 2
This is our first weekly update recapping what Mullen’s bloggers have been talking about in case you missed them, or didn’t realize we had so many bloggers. We’ll try to make this a regular addition to our Mullen blog.
At Creativity_Unbound, CCO Edward Boches wrote a piece inspired by R/GA’s Bob Greenberg titled “Everything starts with [...]
Seven questions with a seal/athlete/Boston superstar
You rarely do endorsements/ads. Why now?
I’ve always been about the game. I was brought up being told no seal is bigger than the game. So I just felt putting myself out there to sell sports drinks, shoes, or deodorant would be selfish. Since I wouldn’t know what to do with any of them.
The New England [...]
This week’s featured Twitter user : @getolympus
Every week or two, mullen.com changes the featured Twitter feed on the right hand column of this page. For the last couple of weeks it’s been our CCO Edward Boches who heads up our social media operations. For the next two, it’s Michael Bourne, our in-house gadget freak who tweets for Olympus Imaging America, “the [...]
// read moreQ: How many ways are there to connect with a consumer? A: Seven
Following months of proprietary research, we just this month announced the discovery of Modes of the Mind™, seven distinct behavioral characteristics of the human mind that can enable communicators to precisely engage with an audience at times of maximum receptivity. Through a strategic collaboration between our brand planning, media innovations and performance analytics teams, we’re [...]
// read moreOur new director of account management believes in leading from the front
We could not be more thrilled to announce that Alex Leikikh (pronounced Lakey) has joined us in the new position of director of account service. Alex comes to Mullen from Fallon, another rough and tumble agency with a great creative history.
Our newest managing partner brings plenty of experience to the job. At Fallon [...]
Consumer Pulse: Smartphones. So Smart, It’s A No-Brainer.
Smartphones are increasingly becoming the “third screen” in consumers’ lives. Driven by the benefits of enhanced utility and versatility, smartphone penetration will increase to about 20% of the mobile phone market within the next few years. Apple’s iPhone has initially driven smartphone growth – other brands will continue to accelerate the adoption of smartphones, including [...]
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