Posts by Michael Ancevic
Thank you for writing the Thank You Economy.
As REM once said: “It’s the end of the world as we know it and I feel fine.” If anyone reading this hasn’t realized that everything has changed, maybe Gary Vaynerchuk’s new book The Thank You Economy will help smack some sense into you. At the very least, it will make the new world a [...]
// read moreLetting the camera speak for itself
How do you promote a camera that can take photos and videos 30 feet underwater? Or that can withstand temperatures of -10 degrees, a 6 foot drop or even 220 pounds of pressure? You make an exclusively digital campaign to prove it works flawlessly in all of these conditions. In short, you let the camera [...]
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