Posts by Katelyn Nugent
Barcelona Global Mobile Conference – 3 key take-aways
It was a record breaking year, with 65,000 people from 200 countries descending upon Fira de Barcelona for the GSMA Mobile World Conference. Speakers included Microsoft’s Steve Ballmer, Google’s Eric Schmidt and Twitter’s Dick Costolo. Attendees caught a sneak peek at new phones, tablets, technologies, applications and more. Here are 3 key trends every marketer [...]
// read moreShopkick and WeRewards – getting paid for real world actions
How would you like to get paid for doing every day things you already do? Well, you’re in luck. Two mobile applications – WeRewards and Shopkick – reward consumers for walking into their favorite store or eating at their favorite restaurant. Nearly 1 in 4 U.S consumers use mobile LBS – even more impressive, 63% [...]
// read moreGaming: The Motion Revolution
At the recent E3 Conference in L.A., both Microsoft and Sony spent two days previewing their respective motion-controlled systems: Kinect and Move. While Kinect seems to focus more on the user experience and software, Move concentrates primarily on the game titles. A deeper analysis proves each has its own unique market position: Microsoft Kinect: Available [...]
// read moreMarketing on the the iPad – an advertisers guide
Brands including Chase, Armani Exchange, GAP, Fidelity, Degree for Men, Buick Lacrosse, Coca-Cola, Lexus and Gillette have already taken advantage of the buzz and unique properties of the iPad (GAP is one of the first brands to build an iPad specific application). But, there are important factors to bear in mind before you as a [...]
// read moreiPad – the good, the bad and the yet to be determined
The iPad came out April 3, 2010 (18 days ago). Mark that day on your calendars folks – for some it might become a day of observation. All kidding aside, in less than three weeks Apple sold more than 500,000 units (43% to consumers who already own an iPhone), making this one of the biggest [...]
// read moreIs vulnerability good for brands?
Vulnerability is typically not something a brand wants to admit or address, which is why the recent Domino’s ad campaign is not just surprising, but effective and refreshing. Domino’s business has been struggling in the past few years while brands like Papa John’s have emerged as category leaders. Historically, Domino’s relied on fast delivery as [...]
// read moreIf an app launches in the forest will anyone use it?
Mullen’s mediahub has just added to the seemingly insane number of mobile apps with the launch of “Expedition Timberland,” a branded app for the iPhone/iTouch (went live on 9/10) and for the Blackberry Curve, Storm, Bold and Pearl (goes live on 9/21). We got into the branded mobile app game with eyes wide open. We [...]
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