Posts by John Moore
Are you up to speed on mobile?
With the surfeit of mobile news over the past two weeks it seemed appropriate to write a quick piece on some of the key dynamics that continue to propel this platform to the forefront of the marketing psyche. The perfect way to illuminate the importance of this new medium was when Apple passed Microsoft a [...]
// read moreAre you a Transformer?
I spent the majority of last week in San Francisco at the annual 4A’s leadership conference dubbed Transformation2010. As a self-styled transformative thinker, I was questioning the value or if the 3,000 mile journey would be time well spent. I’m pleased to report that it was beneficial and I wholeheartedly agree with Tom Carroll (CEO [...]
// read moreA look back at Barcelona
Without the typical fanfare of years past, the Mobile World Congress took place last week in Barcelona, Spain and for once Apple and Android did not dominate the news. Instead, it was Microsoft and Nokia, two well known companies that have lost their way and momentum in the critically important smartphone wars. Let’s start with [...]
// read moreSocial is everywhere and nowhere
I was asked to sit on a social media panel last week and each of the three panelists had to provide a five to eight minute opening before the moderator and audience started to ask questions. As I began to ponder my discourse, I thought about the daunting task of how to say something original [...]
// read moreGaming – Are brands missing a big opportunity?
There is still a misperception that gaming is a niche medium that reaches a niche audience. To put it bluntly, nothing could be farther from the truth. Gaming is huge and cuts across all demographics. In fact, Nielsen is now calling this channel the 5th network. The Nielsen data shows that consumers spend around 64 [...]
// read moreAre you creating two-way communication?
In an incredibly short amount of time, the phrase “dialogue vs. monologue” has become trite. However, we all know that certain nomenclature becomes cliché because it is true. So yes, as much as I abhor this phrase, I do believe in creating dialogue and two emerging technologies we’re keeping a close eye on are AR [...]
// read moreIs mobile right for your brand?
Determining whether mobile is right for your brand is a critical question, as many marketers have fallen into the trap of “get me one of these.” The answer to is often poorly articulated and overly complicated. So here it is, a simple answer to a simple question. Three Key Steps: 1. Determine how much [...]
// read moreHow do you make Facebook work for your brand?
Every marketer has this nagging feeling that they need to have a presence on Facebook as the social juggernaut has now passed the 200mm mark. And although it’s not rocket science, so many brands continue to fall short in this space. They either fail to build a large enough fan base, or neglect to actively [...]
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