Posts by Jane Allen
Stanley iPhone App
Challenge The launch of the Stanley iPhone application provided an opportunity to illustrate The Stanley Work’s commitment to business diversification and modern technology and to strengthen Stanley’s position as a progressive leader beyond its 166-year old hand tool heritage. Solution By combining social media channels and traditional press outreach, we raised awareness for the new [...]
// read moreOlympus: Creating the Ultimate Multimedia Blend
In April, 2009, Mullen launched the Olympus E-P1, the world’s smallest interchangeable lens camera that shoots brilliant stills and HD video. In the competitive consumer electronics market where behemoths like Nikon can afford buying Ashton Kutcher on network TV, Oympus needed a marketing campaign that would be as innovative, nimble and as smart as the [...]
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