Posts by Edward Boches
Olympus: For the complete picture, we now go to Twitter, Facebook and YouTube
Digital innovation is in Olympus’s DNA. So it’s no surprise they’ve enthusiastically embraced social media to engage with customers and fans, build community around their products, and inspire users to join them in the creation of content. Today, we’re working with Olympus to use social media as it was meant to be used. We’re starting [...]
// read moreSo, you want to make a viral video?
Why not? It’s cheap. Easy. You can put it on YouTube and not have to pay for any media. Wishful thinking. The fact is, you don’t determine what becomes viral. The consumer does. Creators, marketers, even YouTube itself are often surprised at what goes viral and what doesn’t. There’s no real formula or blueprint, and [...]
// read moreCan social media professionals learn anything from the world of advertising?
Re-printed from a guest post on The Evolution of Media When Jason Keath asked me to answer this question for a post on his blog, my first reaction was he had it backwards. Shouldn’t the question be, “What can advertising professionals learn from the world of social media?” I mean consider that the consumer has [...]
// read moreWho needs a Hollywood celebrity when you can work with Tom Dickson?
Historically when an ad agency wanted a big celebrity to be in one of its commercials it went to Hollywood. Sure, we’ve done that, too. But we think it’s more innovative to be one of the first agencies to explore the new celebrities emerging in the digital space. So for our client Olympus Camera we [...]
// read moreA living, breathing, changing website: The new mullen.com
Welcome to the new mullen.com. Unlike the typical, static agency website of old, this site will change almost daily, and certainly weekly, sharing news, work, cultural insights and perspectives on everything from advertising to social media to the technology that drives it. We hope you’ll find it useful enough to subscribe using the RSS button [...]
// read moreWhen it all works together, it’s a piece of art.
On May 5, Diane Sawyer featured our client Grain Foods Foundation on Good Morning America, calling attention to the foundation’s efforts to donate food and money to Feeding America. More than 2.4 million people tuned into the show and another 2.5 million visited GMA’s website that day. Think you can generate that kind of PR [...]
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