Posts by Edward Boches
Brandbowl is back with new features
This post originally appeared on Creativity_Unbound. It’s that time of year again. The online Superbowl party that Mullen started three years ago to celebrate the age of Twitter is well into development. If you remember, we began our annual project when there weren’t very many ad types on Twitter. In 2009, most of the industry was [...]
// read moreWhat we think about when we think about Steve
Sure we think about the Mac and the mouse and all the iThings. But Steve Jobs didn’t just change the computer business, or technology, or advertising. He changed everything. Culture. Business. Art. Creativity. He did as much to bring the spirit of the 1960s into the American mainstream as the Beatles did. He democratized creativity. [...]
// read moreSocial media fatigue and the challenge for brands
You finally have Facebook working. You’re interacting on Twitter. You’ve got company blogs. And your social media staff or your agency has set you up with dashboards, a conversation strategy and analytics to measure everything from engagement, traffic and word-of-mouth. But now there’s Instagram. Brands like Burberry and Olympus (a Mullen client) are getting more and [...]
// read moreMullen celebrates two years at 40 Broad Street, Boston
It’s hard to believe that Mullen just had its second anniversary at 40 Broad Street, Boston. We may be just 30 miles from our ancestral North Shore home of nearly 30 years, but in terms of energy, openness, integration and “unboundness,” we might as well be on another planet. Our Wenham offices were beautiful, dignified [...]
// read moreStaying ahead
I thought I’d share a presentation I recently made at a management offsite. One of the characteristics we believe defines Mullen is a willingness to constantly embrace change. And despite some of our successes over the last year – making the AdAge A-list, being named among the most innovative marketing companies by Fast Company – [...]
// read moreBrandBowl2011 is live – join the conversation
Get your adjectives ready: Brilliant, Genius, Hysterical. Or if you prefer: Lame, Boring, Derivative, WTF. BrandBowl is back. Time to think about Super Bowl TV ads. For even in the age of social media, conversation, user participation and engagement, we still like a good TV commercial. And what better time and place to watch them [...]
// read moreMITX awards and the “digital” agency
(first published on Creativity Unbound) Last night MITX put on its annual award show ceremony, celebrating the best digital and interactive work in New England. It’s always fun to be there as the show attracts everyone from ad agencies to digital shops, production companies, start-ups, VCs and social media agencies. Boston has a big, healthy [...]
// read moreSxSW panels from Mullen and friends: hope you’ll vote and comment
This post is re-printed from Creativity Unbound. It’s that time of year again. When we start thinking about Austin and ribs and digital friends and panel nerd badges. But first, we have to take care of business and do our job influencing, or at least commenting on, the submitted panels and talks. Granted there is [...]
// read moreTwitter’s new ad model
When are they going to make money? How can their valuation be so high? Remember MySpace and Second Life? Or even AOL? Platforms that were flying high and then hit a virtual ceiling. Well it appears Twitter may finally have an answer. Or at least a first step. The fast growing micro-blogging service – from [...]
// read moreForrester debuts its findings on “The Future of Advertising Agencies”
Last night at a special MITX event titled What is the future of advertising agencies? Forrester analyst Sean Corcoran asked a panel of Boston’s advertising leaders what they thought would engender success in the future. Obviously we like Joe Grimaldi’s answer the best. “Whoever hires the best talent wins.” Our second favorite answer came from [...]
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