Posts by Edward Boches
Forrester debuts its findings on “The Future of Advertising Agencies”
Last night at a special MITX event titled What is the future of advertising agencies? Forrester analyst Sean Corcoran asked a panel of Boston’s advertising leaders what they thought would engender success in the future.
Obviously we like Joe Grimaldi’s answer the best. “Whoever hires the best talent wins.”
Our second favorite answer came from Larry Weber, [...]
Tim misses the door, but agility saves the day
One of the great advantages of being located in the heart of downtown Boston is that when you mistake a glass wall for an open door, it’s only a short term problem. It was 9:20:41 A.M. (note the time code on our main lobby video camera). Creative Director Tim Vaccarino has less than [...]
// read moreThe ultimate Twitter/SuperBowl experience, brought to you by Mullen and Radian6
Let’s face it, if you’re in advertising you watch the Super Bowl primarily for the ads. In fact that’s why a lot of people watch the game. And what’s better than watching the ads? That’s right. Talking about them. Playing armchair critic. Comparing your opinions to those of the millions of other eager ad analysts [...]
// read moreSoon everything will be social, a presentation about consumer habits and social media
We give a lot of presentations as you would imagine. Here’s a recent one that we thought might be relevant. A take on the consumer’s changing habits, her transformation from spectator to participant, and some examples of how brands (some Mullen clients, some not) are engaging.
Following are basic notes from the presentation, along with the [...]
Remembering Paul
“He’s a real writer, he just happens to do his writing in the advertising business.”
That quote from one of my old colleagues, Steve Bautista, describes Paul perfectly. He was a real writer.
I recall fondly my many years working with him. He was slightly disheveled. His pant cuffs were often a little too long and tattered [...]
Learnings from 130 people talking about crowdsourcing
As you probably know by now, John Winsor (author, entrepreneur, innovator, director of strategy at Crispin Porter Bogusky) and I did a session yesterday on crowdsourding. We had a great time. There was a big audience, lots of discussion, and, thank goodness for the sake of dialog, some disagreement. Thanks to all of you who [...]
// read more10 steps to launching a new product using social media
Recently Mullen had a wonderful experience working with Olympus to launch its new E-P1, the world’s smallest interchangeable lens camera. This beautifully designed camera shoots great stills and HD video. As a content creating machine, it seemed the perfect product to bring to life in the social media space. After all, aren’t YouTube, Flickr and [...]
// read moreVanity Fair features Jon Sarkin and Mullen’s new art installation
Usually when we have work in Vanity Fair, it’s an ad for one of our clients. But this week, the online version of the magazine has a story on Jon Sarkin, the artist we recently commissioned to interpret the word “unbound,” our new tagline, which describes our recently re-invented way of working and creating. [...]
// read moreWe have a new logo and tagline
We figured we’re moving to Boston after 23 years in the mansion, we’re creating a new more open environment to mirror the way we actually work, and we’re launching a new website. Might as well have a new logo that looks forward rather than backwards and a tagline that defines what we believe. So here [...]
// read moreThe interns are coming. The interns are coming.
It’s somewhere between Parris Island and Harvard. You have to work your butt off and it’s hard as hell to get in. We had nearly 600 applicants for 24 slots in our Boston office summer internship program. But in some ways, it’s no surprise. You create something great and it pays you back.
Suzanne Daley, [...]
