Posts by David Swaebe
Black and gold strike gold at Hatch Awards
Big night for Mullen and the Boston Bruins at the 49th Annual Hatch Awards for Creative Excellence. The Bruins Hockey Rules campaign won gold for national television. The individual spot called Date also won gold in the category. Congratulations to the team of Greg Almeida, Jesse Blatz, Jamie Ferreira, Matt Fischvogt, Zeke Bowman, Stephen Larkin [...]
// read moreMullen wins Zappos
It’s true. Mullen won Zappos. We found out late Thursday afternoon and word traveled fast. Adweek and Ad Age were all over it. Ad Age published a follow-up story on Monday noting that culture was key in this review. This was a long time coming. Stephen Larkin, our new business guy, has been reaching out [...]
// read moreAsk.com and mediahub win Best Use of TV at Creative Media Awards
Great news for the mediahub from Mullen team and client Ask.com who won “Best Use of TV” at the Mediapost Creative Media Awards in NYC last night. They beat-out some really tough competitors as the other finalists were our fellow IPG shops Universal McCann (for MasterCard) and Initiative (for Home Depot). Here’s the entry describing [...]
// read moreAccelerating change – Mullen names new media services director
John Moore is a fast moving, intense guy. He’s a force of change in our agency always trying to push the limits of creativity and innovation in the use of media. John’s had his hands on a lot of the cool things we’ve done for Timberland, Ask.com and Match.com among others. We’re happy to announce [...]
// read moreThe Bear is back
While most sports fans are thinking pennant races and fantasy football rosters, Mullen is thinking Stanley Cup. We’re happy to announce an expanded relationship with the Boston Bruins. Mullen is the new agency-of-record for the hometown hockey team and will be a key partner in building and energizing the fan base in what promises to [...]
// read moreCrowdsourcing the crowd at the crowdsourcing event
There was a heady and at times esoteric forum on “crowdsourcing” yesterday put on by the AdClub. John Winsor from Crispin Porter Bogusky was the featured guest interviewed by Edward Boches from Mullen. The event drew a sizable and diverse crowd from the client, consultant and agency world, everyone looking to understand and harness this [...]
// read morePlaying hardball
Baseball and new business are hot topics in Boston right now. The Red Sox have the best record in the American League and six players on the All Star team. Meanwhile here at Mullen there’s been a substantial increase in RFP activity recently, which may signal a possible turnaround in the ad business. Our IPG [...]
// read moreWhat’s with the gay golfer?
A few savvy observers have noted the appearance of a gay rights symbol (the Human Rights Campaign’s blue & gold logo on the guy’s shirt) in the new Orbitz hovercraft commercial from Mullen. We’ve had press inquiries on this subject with people wondering about motives. Well, it’s pretty simple. Orbitz was the first online travel [...]
// read moreLive Blue: a simple way to preserve endangered oceans
From our perch at 40 Broad Street in Boston Mullen has a lovely view out to the New England Aquarium and Boston Harbor. We’re constantly reminded of the great oceans in the distance and compelled to do something to preserve this precious natural resource. In partnership with the Aquarium we’ve just launched “Live Blue,” a [...]
// read moreSweethearts meet hot bachelors
It’s must reading material for the beach. The special double-issue People Summer’s Hottest Bachelor edition features Mullen’s first work for Sweethearts®, the famous NECCO candy brand. Sweethearts® supports the USO and Operation USO Care Package, which has distributed over 1.5 million care packages to U.S. military service personnel. Hope everyone will chip-in and send a [...]
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