Posts by David Swaebe
Bringing Superfine back – Mullen hires Kevin Grady to lead agency’s re-branded design group
Kevin Grady, whose creative credits include the Emmy-nominated “Singing Cowboy” from the anti-smoking Truth campaign, and the award-winning pop-culture publications Lemon and Gum, has joined Mullen to lead the agency’s newly branded Superfine design group. Grady comes to Mullen as senior vice president, director of design, from Crispin Porter + Bogusky, where he was head [...]
// read moreDriving downloads
It’s been a little over a week since mediahub from Mullen officially launched a new dedicated mobile practice and now we’re starting to roll-out content from the group. Mobile Catalyst Brenna Hanly has a story posted on Mobile Marketer with guidance on how to maximize mobile app downloads. Please have a look and let us [...]
// read moreMobile catalyst – fusing media and creative in the new web gateway
Earlier this week, mediahub from Mullen formally announced the creation of a new mobile media practice that closely aligns our resident emerging media specialists with the agency’s integrated creative teams. This new mobile unit is the latest manifestation of a fast-growing capability. We’ve developed and implemented several successful mobile media and creative campaigns, and are [...]
// read moreSocial media as a tool for economic growth
The Mullen Cafe′ was alive with activity this week as Boston Mayor Tom Menino, the Boston World Partnerships (BWP) Connectors, Boston area press and numerous other “influencers” gathered to hear BWP announce new funding partnerships and results from its first 18-months of activity. BWP is an innovative economic development initiative using the power of social [...]
// read moreHow JetBlue became one of the hottest brands in America
Cool story in Ad Age today about Mullen client JetBlue. It’s a Q&A between reporter Rupal Parekh and JetBlue marketing chief Marty St. George. In a wide-ranging dialogue, they cover the selection of Mullen as JetBlue’s agency-of-record, the effect of consolidation on the airline industry, the future of loyalty marketing programs and the use of [...]
// read moreJetBlue selects Mullen as creative and media agency-of-record
Great news to share this morning. JetBlue Airways has selected Mullen as its creative and media agency-of-record following a review. Advertising Age has a complete story on the review. Adweek and BBJ have also covered. In a press release that was issued this morning, JetBlue’s senior vice president of marketing and commercial strategy Marty St. [...]
// read morefoursquare breaking out of the “nerd ghetto.”
This post is pathetically late by social media standards, but wanted to give you our take on the foursquare presentation that the AdClub put together this past Monday. Dennis Crowley, one of the co-founders of the geo-based social networking platform, spoke to a crowd of 160 people at Microsoft’s Nerd Center in Cambridge. Crowley was [...]
// read moreBrandBowl – complete rankings of the brands on Super Bowl XLIV
Mullen and Radian6 wanted to share the final rankings of all the brands that were evaluated in BrandBowl2010. The rankings below were captured during the period of 6:00 – 11:00 PM eastern time on Super Sunday (that was game time). The methodology we used to calculate the rankings is explained on the BrandBowl site. The [...]
// read moreDoritos wins the BrandBowl. Budweiser Select 55 is biggest loser.
According to the 63,000+ Twitter users whose comments were captured in BrandBowl2010, Doritos was the most effective brand to advertise on the Super Bowl telecast on CBS this year. Budweiser Select55 was the least effective brand. Mullen, and Radian6, a leader in social media measurement, created BrandBowl2010, a Twitter/Super Bowl experience that combined tweeting, ad [...]
// read moreVictorinox Swiss Army selects Mullen for integrated marketing
In the ranks of the passion brands, Victorinox Swiss Army is one of the all-time greats. So it’s with great pride we announce that Mullen and Victorinox Swiss Army will be working together on integrated marketing programs for North America.Victorinox Swiss Army picked Mullen following a competitive review. The plan is for Switzerland to set [...]
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