Posts by David Swaebe
It’s Game Day at Brand Bowl 2012
OK football and TV advertising fans, the game day edition of Brand Bowl 2012 is live. Mullen and Boston.com together have launched Brand Bowl 2012, a social media event using Salesforce Radian6 to analyze the Twitter commentary and rate the most popular and disastrous Super Bowl TV commercials. Realizing how social media has changed the [...]
// read more10 Best Super Bowl Spots of the Modern Era – Fast Co.
Here’s a new way of looking at the greatest Super Bowl commercials. Fast Company Co-Create editor Teressa Iezzi put together a list of the 10 Best Super Bowl Spots of the Modern Era. It’s basically focused on the dot-com period and beyond with one major exception – the way ahead-of-its time Apple 1984 spot. The [...]
// read moreFormer Forrester analyst Sean Corcoran joins Mullen as lead digital and social media strategist
Sean Corcoran has joined Mullen as SVP, Director of Digital Media and Social Influence, following three years of service as the Senior Analyst for Interactive Marketing at Forrester Research. Corcoran is a leading authority on digital marketing, social media and agency structure, who has worked with marketing clients in a range of different industries and [...]
// read moreBest of Show – JetBlue and Mullen win for Ground Rules
Some cool news from the advertising award show front. Mullen and JetBlue snagged “Best of Show” honors at the Ad Club’s 51st Annual Hatch Awards tonight. Sweet, right? Got it for the Ground Rules videos that kicked off the JetBlue You Above All campaign last fall. Hopefully you’ve seen them online, but we recently turned [...]
// read moreA place to vent in Red Sox Nation
We’re going through the many stages of grief here in Boston in the wake of the Red Sox epic collapse. And through the power of technology, we can all share and measure our anguish. Have a look, if you can handle the misery, at The Pulse/Boston Red Sox. This Twitter-driven site scores how the Red [...]
// read moreDave Weist and Tim Vaccarino promoted to Executive Creative Directors
You know the old Leo Durocher thing about nice guys finishing last? Not true. Witness Dave Weist and Tim Vaccarino, two good guys who just got bumped up to Executive Creative Directors in Mullen’s Boston headquarters. For those of you who don’t know them personally, I suspect you’ll recognize their work. They helped Mullen win [...]
// read moreMullen promotes Alex Leikikh to President of Boston office
Setting the stage for the next decade of growth at Mullen, the agency announced today that Alex Leikikh has been promoted to President of the Boston headquarters office. Leikikh, who joined Mullen in June of 2009 as Managing Partner, Director of Account Service, has been a key figure in the recent success of the agency [...]
// read moreThe FBI’s version of a ShamWow ad
In all the hub-bub about the capture of infamous alleged mobster Whitey Bulger, my favorite quote was uttered by a Mullen colleague. Dustin Johnson, our resident media-creative director, told The Boston Herald that the PSA credited with leading to Whitey’s capture was the “FBI’s version of a ShamWow ad.” No doubt, you’ve seen the piece. [...]
// read moreCan this guy pick up a Lion?
Just heard that Mullen’s Planet Fitness spots Lift Things Up and Application made the prestigious Film Short List (scroll down to category A19 Entertainment & Leisure) at the Cannes Lions International Festival of Creativity. “Film Short List” is the Cannes way of saying finalists in TV advertising. Planet Fitness is up against many worthy competitors, [...]
// read moreYa Bruins!
Having grown-up watching Orr, Espo, Cheese and the rest of the bad-ass Bruins of the 70′s when hockey ruled Boston, it’s great to see the team and the sport back in a big way. Everywhere you go you see people wearing Lucic and Thomas shirts, spoked-wheel logos in the windows of bars with the word [...]
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