Featured Work, Mullen in the News, Work

What’s Your NOOK?

All you Mad Men nuts have probably seen this campaign running for the past few weeks. It’s our latest for Barnes & Noble and the NOOK Tablet. ADWEEK calls the campaign “pleasingly simple” in a recent Ad of the Day feature. Please have a look and let us know, what’s your NOOK? Read More
New Business

mediahub named AOR for National Geographic Channels

Some exciting news from mediahub, Mullen’s full-service media planning and buying unit. National Geographic Channels U.S. - which operates the National Geographic Channel and Nat Geo WILD – has selected mediahub as its new media agency-of-record following a competitive review. We’ll be handling planning and buying across all traditional and digital media platforms as the National Geographic Channels… Read More
Mullen in the News, New Business

Mullen Wins U.S. Cellular

Some nice breaking news this holiday week. Mullen has been selected as the new agency-of-record for U.S. Cellular, one of the nation’s leading wireless telecommunications providers. We’ll be handling strategy, creative and analytics for U.S. Cellular across all traditional, digital and emerging media channels. Based in Chicago, U.S. Cellular provides wireless services to nearly six million… Read More
Mullen in the News

JetBlue Sox

After a week of drowning our sorrows following the Patriots Super Bowl disappointment, our good friends at JetBlue delivered an image to lift the spirits of New England sports fan and get us thinking about spring. JetBlue’s custom Red Sox-branded Airbus A320 was unveiled at Logan International Airport in Boston today and set-off on its maiden… Read More
Work

It’s Game Day at Brand Bowl 2012

OK football and TV advertising fans, the game day edition of Brand Bowl 2012 is live. Mullen and Boston.com together have launched Brand Bowl 2012, a social media event using Salesforce Radian6 to analyze the Twitter commentary and rate the most popular and disastrous Super Bowl TV commercials. Realizing how social media has changed the… Read More
Analysis & Opinion, Events

Mobile Marketing Summit: A Recap

  No one has enough time.  This makes it impossible to attend every single marketing conference, even if the topic is something as sexy as mobile marketing and the holiday shopping season.  For those who were unable to attend, I have summarized my nine hour experience at Mobile Marketer’s Mobile Marketing Summit in approximately five… Read More
Hires & Promotions

Former Forrester analyst Sean Corcoran joins Mullen as lead digital and social media strategist

Sean Corcoran has joined Mullen as SVP, Director of Digital Media and Social Influence, following three years of service as the Senior Analyst for Interactive Marketing at Forrester Research. Corcoran is a leading authority on digital marketing, social media and agency structure, who has worked with marketing clients in a range of different industries and… Read More
Awards, Work

Best of Show – JetBlue and Mullen win for Ground Rules

Some cool news from the advertising award show front. Mullen and JetBlue snagged “Best of Show” honors at the Ad Club’s 51st Annual Hatch Awards tonight. Sweet, right? Got it for the Ground Rules videos that kicked off the JetBlue You Above All campaign last fall. Hopefully you’ve seen them online, but we recently turned… Read More
Work

A place to vent in Red Sox Nation

We’re going through the many stages of grief here in Boston in the wake of the Red Sox epic collapse. And through the power of technology, we can all share and measure our anguish. Have a look, if you can handle the misery, at The Pulse/Boston Red Sox. This Twitter-driven site scores how the Red… Read More
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