Posts by David Swaebe
BrandBowl – complete rankings of the brands on Super Bowl XLIV
Mullen and Radian6 wanted to share the final rankings of all the brands that were evaluated in BrandBowl2010.
The rankings below were captured during the period of 6:00 – 11:00 PM eastern time on Super Sunday (that was game time). The methodology we used to calculate the rankings is explained on the BrandBowl site. The rankings [...]
Doritos wins the BrandBowl. Budweiser Select 55 is biggest loser.
According to the 63,000+ Twitter users whose comments were captured in BrandBowl2010, Doritos was the most effective brand to advertise on the Super Bowl telecast on CBS this year. Budweiser Select55 was the least effective brand.
Mullen, and Radian6, a leader in social media measurement, created BrandBowl2010, a Twitter/Super Bowl experience that [...]
// read moreVictorinox Swiss Army selects Mullen for integrated marketing
In the ranks of the passion brands, Victorinox Swiss Army is one of the all-time greats. So it’s with great pride we announce that Mullen and Victorinox Swiss Army will be working together on integrated marketing programs for North America.Victorinox Swiss Army picked Mullen following a competitive review. The plan is for Switzerland to set [...]
// read moreMeet the mullenoids
MITX asked all of the finalist agencies at their recent award show to do profile videos of themselves. The theme this year was video games. We call our video “The Mullenoids.” Comedian Jeff Caldwell, the emcee for the MITX Awards show, called it “the lighter side of workplace violence.” Please have a look and judge [...]
// read morePearls gathered at MITX and on the Edge
In a stroke of scheduling genius, Boston’s Ad Club and the Massachusetts Innovation and Technology Exchange (MITX) held two of their signature events on the same day and several fortunate people got the privilege to attend both. Following is one guy’s take on highlights from the day.
In reverse chronological order, the 14th Annual MITX Interactive [...]
Surprise visit from the Violent Femmes
Well part of the Violent Femmes anyway. Gordon Gano, the front man for the band that created Blister in the Sun, stopped by Mullen’s Boston shop on Thursday for an unbound set with the Ryan Brothers. This was a warm-up for their gig at the Middle East in Cambridge last night. Thanks to Mullen creative [...]
// read moreGay golfer wins. Mullen spot for Orbitz recognized at GLAAD Awards
Mullen’s Golfer spot for Orbitz won top prize in the Gay & Lesbian Alliance Against Defamation (GLAAD) Media Awards in Advertising. The awards were presented at a ceremony in NYC last night. In the spot, one of the characters is wearing a golf shirt emblazoned with the Human Rights Campaign (HRC) logo. The spot was [...]
// read moreMullen’s Stephen Larkin guest stars on TV Diner
Mullen svp, brand evangelist Stephen Larkin was guest star on Billy Costa’s TV Diner on New England Cable News this past weekend. Stephen was the so-called Diner for a Day sampling Artichokes in Wakefield Center.
Stephen’s appearance on the show was made possible when Mullen CEO Joe Grimaldi purchased an auction item at a benefit for [...]
// read moreWhat is creativity in the age of social media?
What is creativity in the age of social media and who owns it? Great questions, which Edward Boches, Mullen’s chief creative/chief social media officer, addressed in a webinar with the 4A’s. In case you missed it, the presentation is archived here.
// read moreMullen wins hoodoo spirits
Agency will partner with premium distillery to build transformative company and spirits brands from the ground up
Continuing a long tradition of working with entrepreneurial and category-changing companies, Mullen has been named the first agency-of-record for hoodoo spirits, a Tennessee-based company developing a line of premium spirits for distribution in the United States and [...]
