Analysis & Opinion, Work

Five lessons for marketers from Naked Pizza

Last week a couple of brand planners from Mullen met with Peter Biro, franchisee-owner of Naked Pizza’s Boston locations (Brookline and Brighton). As they are one of our #goodbellyproject participating restaurants, we were naturally inclined to order lunch from them. However, one of the senior planners in our group, Janene Lin, decided to also invite… Read More
Analysis & Opinion

Why Ditto isn’t just another repeat

“Disruptive services always have three elements in common. They are always simpler, more fun and more useful.” Thus, Jyri Engestrom began his presentation to the recent Where 2.0 community. Engestrom is betting that his new SoLoMo application, Ditto, fulfills all three of those qualities. His presentation piqued my curiosity, so I decided to follow up… Read More
Analysis & Opinion

2011 = big year for mobile

Numerous media analysts predict this will be an explosive year for mobile, with broader adoption by marketers and increased functionality delivered by suppliers. I did a Q&A with Mobile Marketer offering some theories on what to expect on the mobile front this year. Below is a sneak preview and a link to the full story. … Read More
Analysis & Opinion

QR codes, another take

I’m assuming part of the reason you even bothered to read this post is because the obscure, colorless 2D code to the left, also known as a QR Code, piqued your interest. Maybe you’ve seen them before but never activated one, maybe you’ve never seen one, or maybe you’re in advertising and you think they’re… Read More