Last week a couple of brand planners from Mullen met with Peter Biro, franchisee-owner of Naked Pizza’s Boston locations (Brookline and Brighton). As they are one of our #goodbellyproject participating restaurants, we were naturally inclined to order lunch from them. However, one of the senior planners in our group, Janene Lin, decided to also invite… Read More

“Disruptive services always have three elements in common. They are always simpler, more fun and more useful.” Thus, Jyri Engestrom began his presentation to the recent Where 2.0 community. Engestrom is betting that his new SoLoMo application, Ditto, fulfills all three of those qualities. His presentation piqued my curiosity, so I decided to follow up… Read More

Most of us have been doing a lot of talking. We know that mobile gaming is exploding.  We theorize about the future of mobility and how we can put a game layer on top of the earth. I’m just as guilty as the next mobile catalyst, social ninja, innovation officer, what have you. All of… Read More

Numerous media analysts predict this will be an explosive year for mobile, with broader adoption by marketers and increased functionality delivered by suppliers. I did a Q&A with Mobile Marketer offering some theories on what to expect on the mobile front this year. Below is a sneak preview and a link to the full story. … Read More

So you didn’t make it to the Mobile Marketing Association’s Mobile Marketing Forum in Beverly Hills, CA last week.  Fortunately, I’ve summarized the 10 hour event in 10 key takeaways (on the 6 hour flight back to Boston). 1. Jamie Foxx is cool. The conference began with a keynote via Skype from Jamie Foxx.  I’m… Read More

I’m assuming part of the reason you even bothered to read this post is because the obscure, colorless 2D code to the left, also known as a QR Code, piqued your interest. Maybe you’ve seen them before but never activated one, maybe you’ve never seen one, or maybe you’re in advertising and you think they’re… Read More

As “media professionals,” it is tempting to look at a platform and want to categorize it.  Is it digital? Is it mobile?  Is it TV? How should it be bucketed?  This makes our jobs easier and less complicated. Yet, in today’s environment, these conventional labels are becoming obsolete.  A perfect illustration of this conundrum is… Read More