Posts by Boon Yap
The Upfronts: Why social media is television’s new BFF
The ritual repeats itself: the May Broadcast Upfronts in New York were last week. With a magnetic mecca of glamor, haloed by torrential showers and pollen, jostling with obsequious celebrities pitching their shows while being force-fed a seemingly endless conveyor belt of miniscule hors d’oeuvres, the Upfronts were served alongside a hearty dose of self-congratulations [...]
// read moreTakeaways from the Network Upfronts
Let the buying begin. Ad Age reports that the first Upfront deals are breaking. As expected it’s going to be fast and furious. The Upfront presentations were noticeably streamlined with ABC, CBS & Turner all laying claiming to #1 status. Happily, the Networks showed they were willing to spend in pursuit of quality programming. In [...]
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