Posts by Anna Sowa
Appealing to the blogger ego
Everybody has an ego, and it’s the marketer’s job to appeal to it. When the blogger universe exploded, marketers beheld a population of influencers somewhere between everyday folks and professional journalists, but with serious word-of-mouth marketing power. So they met the blogger ego. As someone who’s been a journalist and a blogger receiving hundreds of [...]
// read moreGive the Suit Off Your Back!
Only in New York City would a group of shirtless, pantless men walking the streets be considered commonplace. Still, the street teams you see here garnered a great deal of attention in the Big Apple (including a spot on the CBS Early Show), and in the other four cities where Mullen coordinated a guerilla marketing [...]
// read moreMen’s Wearhouse – “a place men belong”
All you men out there have probably noticed a guy on TV recently stumbling into a stake-out and a battle scene and seeming slightly disoriented. Well, it turns out he’s exactly where he belongs – at Men’s Wearhouse in the first creative from Mullen’s North Carolina office since the giant national retailer named us their [...]
// read moreHow the “Martha Machine” fits in a Twitter box
It was inevitable; Twitter has changed the way I eat. As if social media networks haven’t shortened my attention span enough, I now seek recipes and cooking tips that are more pithy than verbose. And I’m not alone. For the past four months, we’ve been posting frugal-living tips to Live Solid, part of SunTrust’s initiative [...]
// read moreTweetSwell — the newest player in Twitter applications
It’s hard not to get your feelings hurt when someone un-follows you on Twitter. Just like being un-friended on Facebook, it feels like an undeserved snub. As many who work in social media know, it especially hurts when it’s your job to gain followers for a client. Twitter is like a more-manic version of Facebook [...]
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