There’s been so much talk lately about Pinterest and the potential risks individuals and brands take when they start using the platform. If you believe the hype, when you use Pinterest in the way it was intended to be used, you’re doomed to face legal action for copyright infringement.  Time will tell if that actually… Read More

In September 2010, Mullen’s Tommee Tippee client issued a challenge:  come up with a game-changing digital idea that engages new and expectant moms in an emotional way and drives purchase consideration.   After 10 months of tireless devotion, The Day Baby Was Born has finally launched.  With this site, leveraging the intimate connection between mom… Read More