Posts by Allan Apjohn
Human branding gone too far?
As clutter continues to grow and advertisers search for more personal ways to interact with consumers, the ultimate individual branding experience is the Holy Grail. As Rob Dyrdek’s recent stunt or tattoo (awaiting proper confirmation) shows, we may have finally found the grail, and it’s not what we expected. Rob Dyrdek, having launched from skateboarder [...]
// read moreNever confuse [ad geeks] with the consumer
“Never confuse yourself with the consumer.” It’s a simple enough statement for those submersed in the ad world. However, do marketing professionals abide by this six word commandment? As the recent Gap logo hoopla has shown, retail industry professionals may be too easily swayed by the immediate criticism of ad critics, bloggers, and tweets. In [...]
// read more
