News

It isn’t a halo around your head, but it might just be the next best thing when you’re booking a great vacation deal online or you get stuck in an airport when the last flight of the day is cancelled.

Orbitz.com, with its heritage of keeping travelers a step ahead, today announced the launch of its new brand campaign, which evolves the brand forward with a little help from the Orbitz logo.

To build a brand that drives business, ‘borrowed interest’ works. Branded interest lasts,” said Randy Wagner, Chief Marketing Officer, Orbitz Worldwide, a division of Travelport Ltd. “Our dynamic new brand iconography telegraphs the reasons why more customers are booking versus simply looking on Orbitz.com.”

The new pool of commercials demonstrates the many ways that customers stay “A Step Ahead” when they use Orbitz.com. The imagery within the ads clearly communicates the added value that people receive when booking with Orbitz, at no additional cost.

Orbitz’ new broadcast advertising campaign was developed through its alliance with Mullen. Members of the Mullen team to participate in the development of the new ads include creative direction by Edward Boches, Chief Creative Officer; Korki Aldrich, Senior Vice President, Account Director; Group Creative Directors Jason Stinsmuehlen and Tom Kelly; Associate Creative Directors Jim O’Brien and Jeff Baxter.

The new television advertising component of the campaign will launch with a focus on prime time network media buys, including:

• A roadblock across national and network morning news programs Primetime network programming in select markets including Grey’s Anatomy, Lost and Law & Order
• Comprehensive media presence on cable networks, such as A&E, Weather Channel, ESPN