News

Orbitz Worldwide (NYSE: OWW), a leading global online travel company, announced today that it was assigning all its North American media planning and buying to mediaHUB from Mullen.

The media assignment includes strategy development, planning and purchasing execution for the company’s Orbitz (www.orbitz.com) and CheapTickets (www.cheaptickets.com) brands.

“This assignment follows a careful review of media agencies that would complement our goal of increasing traffic to Orbitz Worldwide’s brands in the Americas,” said Sandra Oi, director, brand marketing, Orbitz Worldwide, Americas.

Prior to mediaHUB, Orbitz Worldwide’s North American media buying was managed by Mediacom New York.

“We’re enthusiastic that mediaHUB will help guide, develop and execute our media purchasing to maximize the voice of our brands here in the United States,” said Tom Russell, group vice president, brand marketing, Orbitz Worldwide Americas. “We continue to treat the creative and media purchasing disciplines of our business independently, however, we expect to benefit from obvious synergies between these teams within Mullen.”

About Orbitz Worldwide

Orbitz Worldwide (NYSE: OWW) is a leading global online travel company that uses innovative technology to enable leisure and business travelers to research, plan and book a broad range of travel products. Orbitz Worldwide owns and operates a portfolio of consumer brands that includes Orbitz (www.orbitz.com), CheapTickets (www.cheaptickets.com), ebookers (http://www.ebookers.com), HotelClub (http://www.hotelclub.com), RatesToGo (http://www.ratestogo.com), the Away Network (http://www.away.com) and corporate travel brand Orbitz for Business (http://www.orbitzforbusiness.com). For more information on how your company can partner with Orbitz Worldwide, visit http://corp.orbitz.com.