News

Mullen is the new agency-of-record for Kingsdown, Inc., the innovative manufacturer and distributor of Kingsdown mattresses and sleep systems. Mullen won the business after demonstrating its mattress category experience and full range of marketing services capabilities. The agency will handle brand planning, advertising, media, digital, design and public relations for the Mebane, North Carolina based company.

“We were impressed with Mullen’s extensive experience in our core business channels as well as their general background in durable consumer products,” said Jim Ross, vice president of marketing for Kingsdown. “We’re excited by the agency’s vision and passion for helping us redefine and expand the Kingsdown brand.”

“Kingsdown is a highly innovative company that has developed a technology that enables consumers to find the right beds for their bodies,” said Ross Dobson, managing partner at Mullen. “This is a great opportunity for Mullen to work with a brand that is so keenly focused on consumer advocacy and breaking through in a competitive and often confusing category.”

Mullen begins work effective immediately. There was no incumbent agency-of-record, as Kingsdown previously worked with a variety of marketing agency consultants. Media budgets will be determined as part of a collaborative strategic planning process between Kingsdown and Mullen.

About Kingsdown

Kingsdown makes and markets a wide range of premium bedding products including innerspring, foam and air sleep systems for leading retailers in more than 20 countries including the U.S. Long recognized as an industry leader and innovator, it has developed the proprietary BodyDiagnostics® system that matches a customer to a bed resulting in better sleep and health. It also offers exclusively to designers its ultra-premium Oscar de la Renta line of bedding.