News

Adventures by Disney, a rapidly growing business in Walt Disney Company’s Parks and Resorts unit, has selected Mullen as agency-of-record following a competitive review. Mullen will handle a full-range of integrated marketing services for Adventures by Disney, including brand development and creative development for offline and digital advertising, as well as consumer and trade collateral marketing materials. Mullen will be a key strategic partner in communicating the depth, variety and magic of Adventure by Disney’s growing number of global destinations.

“We’re excited to have Mullen as our partner on the Adventures by Disney team,” said Lilly Yeatman, director of marketing for Adventures by Disney. “They bring passion for our brand, as well as a wide range of creative and marketing expertise. We’re looking forward to building a strong collaboration as we continue to grow the Adventures by Disney business.”

Mullen won the Adventures by Disney relationship following a two-month long review of agencies by the client. Mullen was recognized for its creative strength and expertise in the travel and affluent consumer markets. Mullen also won on the strength of brand insights and a proposed new creative direction for Adventures by Disney. The agency begins work effective immediately.

About Adventures by Disney

As Disney Cruise Line revolutionized — and in some ways defined — the family cruise vacation, Adventures by Disney is poised to re-create the way families think about vacationing together. Launched in 2005, Adventures by Disney provides immersive, hassle-free and exhilarating guided family vacation experiences to destinations in Europe, the Americas, Asia and Australia. Families traveling with Adventures by Disney receive exceptional service while taking part in extraordinary experiences from Prague to Paris, Yellowstone to Costa Rica, the ruins of Pompeii to the ruins of Machu Picchu, the Great Barrier Reef to the Great Wall of China, and more. With Disney Adventure Guides, engaging activities, VIP experiences and personal touches throughout, Adventures by Disney excites and delights family members of all ages. Guests wanting more information about Adventures by Disney can visit www.AdventuresbyDisney.com , call 877/728-7282, or contact their travel agent.