Leadership

Edward Boches, Chief Creative Officer

Why I work at Mullen
I'm surrounded by the smartest people I've ever met.

What I really do
Create an environment where the only things that matter are ideas.

How I maintain sanity
Ride a road bike 150 miles a week, 7,000 miles a year.

What comes next
We're blowing up the traditional way of doing things, with the intent of having but four disciplines: Strategy. Channels. Content. Production.

We won't conceive an idea or a program without one person from each group in the room. Strategy: What are we trying to do and to whom are we talking. Channels: How do we connect, inspire, engage and interact. Content: What do we create (or get consumers to create.) Production: How do we produce it timely and efficiently.

Already, we're an agency where channel inspires creative executions as much as the strategy and brief. And production technologies, whether for iPods, cell phones, the web, digital billboards, etc. are becoming equally influential in bringing a creative idea to life.

But perhaps most importantly, we're developing strategists who can think across disciplines; channel (media) people who are technologically tuned in; production experts who know how to maximize assets and steer creative based on how/where the assets will be used; and finally creatives who are comfortable in all of these areas.