7 modes of the mind

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If you want your marketing and communications to be effective, you need to know not only what a consumer thinks and feels about your brand, your product and your competitors; you have to understand how she interacts with content, information and media as a consumer. Is she in the mode to be entertained, to search and solve, to socialize with peers, to express her opinion, to play, to transact or simply to stay informed? If you don’t know the answer, you can’t craft the right content, engagement or message. That’s why we rely on our proprietary Seven Modes of the Mind™, perhaps the best blueprint you can find on how to engage with your customer when she’s in charge.

  • muralikrishnan
    This is really great... hepls planners like us to disect or tailor our communication process...
  • Interesting and effective way to anatomize the consumer. Still, "inform" and "entertain" are not and should not be separate efforts, nor could "share" and "socialize." The media used does not necessarily dictate its content or purpose.
  • ssulewski
    Here are some more modes you can add. How about the lazy sit on the couch and drink beer mode. Or, these 7 alien like heads are freakin me out mode. You can also consider adding the stop selling me stuff I don't need mode, your advertising jedi mind tricks don't work on me. Ok, the heads are not so scary the more I stare at them. They seem to be growing on me.
    Very nice craniums.
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