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Are you ready to GoMo?

Posted by Nicole Berard on 11/02/11
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Over the past few months, it’s been my privilege to work on Mullen’s latest collaboration with Google: GoMo. It’s been an amazing experience to work with such a large and forward-thinking company, and to see their vision for the future of the web.

GoMo is an initiative that aims to help businesses build mobile-friendly websites. And, in an era when three mobile devices are activated for every baby born on earth, GoMo couldn’t be timelier.

Consider these facts:

  • Web searches from mobile devices have increased 400% in the last two years.
  • Soon, more people will access the web from a mobile device than desktop computers.
  • Businesses can increase consumer engagement up to 85% with a mobile-optimized website.

But in spite of these compelling statistics, only 36% of American businesses have mobile friendly sites. Everyone else is missing out on a huge opportunity to reach customers in a new and very personal way.

As advertising professionals, this is exactly the kind of opportunity we should be encouraging our clients to jump on. A campaign without mobile strategy is really just not a complete campaign anymore. This is as rich and as crucial a field to be playing in as the internet itself was 15 years ago, and the time to do it is now.

And that’s where GoMo comes in. Visit the case study section of GoMo to learn more about how consumers use mobile and understand best practices for mobile sites. You can even run your site — or your client’s site — through the GoMoMeter for a personalized report on how to get mobile-friendly.  Get smart about mobile, and get ready for a revolution in digital creative.

  • Ken

    Saw this Gomo thing. Where is Fiddlefly in this list? I have a marketing company, Competitive Advantage Media Group, and understood the need for our clients to be mobile. We searched many platforms among them the ones listed. We opted for Fiddlefly as it was the most robust and easy to use software we found. I think it would be a mistake to not include this platform on your list.

  • http://www.facebook.com/nicole.berard Nicole Berard

    Hi, Ken. Thanks for the recommendation. We’ll look into it.

  • http://www.facebook.com/nicole.berard Nicole Berard

    Hi, Ken. Thanks for the recommendation. We’ll look into it.

  • Jeff Haydn

    Hi Stuart, 

    Good initiative and implementation though the criteria for the list of selected companies at the developers list http://www.howtogomo.com/en/#build-your-site is unclear and makes other wonder about.I think if the goal was to help the businesses go mobile – Google with your help could make a one step further to let other providers to join the list through the clear criteria.Do you have any idea on when it may happen ? Goes the google or you do you do a review of the candidates ?

    P.S. Our company (MobilizeToday.com) provides the “do it yourself” mobile builder with full service option for custom requests and e-commerce websites for about 2 years now. We do not pay a lot for our own PR because we think that the lower cost for the real businesses to go mobile is more important and a lot of PR inflate the price for the solution. 

  • http://twitter.com/Staffatico Staff Atico

    I believe you should rather look at DudaMobile instead of Fiddy…..  Many people are trying to do what DudaMobile is doing but they are failing to succeed.  Even DudaMobile tells you what they are…Mobile.  The platform is top notch and I have created many using that platform.  I am a designer so it’s also nice to see that Duda’s platform is not only easy to work with, but it looks darn sharp as well.  Remember, not only do people need a mobilite that’s easy to use as well as easy to build, but has the aesthetics to hold ground. 

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