Archive for November, 2011
A new success metric for magazines
In an effort to fight for their share of ad spend, one of the world’s biggest publishers of consumer magazines, Meredith Corp., is working with Nielsen to provide a new ROI program called Meredith Engagement Dividend. The goal of this partnership is to demonstrate magazines’ contribution and accountability by linking print advertising directly to product [...]
// read moreMobilizing Mobile – Alabama that is
Can an entire city be mobilized? Can one place, given time and resources, convert every business to websites optimized for mobile phones? Over the next 48 hours, we are going to find out. As an extension of our Howtogomo campaign, encouraging businesses to create websites that are mobile-ready, Mullen has created an initiative with Google [...]
// read moreAre you ready to GoMo?
Over the past few months, it’s been my privilege to work on Mullen’s latest collaboration with Google: GoMo. It’s been an amazing experience to work with such a large and forward-thinking company, and to see their vision for the future of the web. GoMo is an initiative that aims to help businesses build mobile-friendly websites. [...]
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