Feeling robotic

iRobot Roomba® 780

We’re cleaning up the place with our new Roomba having just been named agency-of-record for iRobot Corporation’s North American business. It’s the coolest company – in addition to the Roomba^® vacuum cleaning robot, iRobot created the Scooba^® floor washing robot, Verro^® pool cleaning robot and the iRobot Looj^® gutter cleaning robot.

“Mullen demonstrated a sincere passion for our brand,” said Howard Leyda, Vice President of Marketing, Home Robot division at iRobot. “Their creative vision will powerfully communicate the benefits of iRobot to consumers. They work with numerous innovative, category-changing brands and will be a strong partner as we evolve and grow the iRobot enterprise.”

“iRobot is a cool company that makes ingenious products,” said Kristen Cavallo, Chief Strategy Officer at Mullen. “We look forward to creating advertising as innovative and effective as the products themselves.”

We’ll be doing lots of fun things for these guys – brand planning, creative, media and analytics.  That is until they build the fully-robotic ad agency.