Archive for October, 2011
Feeling robotic
We’re cleaning up the place with our new Roomba having just been named agency-of-record for iRobot Corporation’s North American business. It’s the coolest company – in addition to the Roomba® vacuum cleaning robot, iRobot created the Scooba® floor washing robot, Verro® pool cleaning robot and the iRobot Looj® gutter cleaning robot. “Mullen demonstrated a sincere [...]
// read moreFive lessons for marketers from Naked Pizza
Last week a couple of brand planners from Mullen met with Peter Biro, franchisee-owner of Naked Pizza’s Boston locations (Brookline and Brighton). As they are one of our #goodbellyproject participating restaurants, we were naturally inclined to order lunch from them. However, one of the senior planners in our group, Janene Lin, decided to also invite [...]
// read moreMassMutual – Kids Take Charge
This summer, MassMutual challenged Mullen to develop a program to address the declining rate of life insurance ownership in America, break down barriers that prevent people from buying plans and debunk the myths about the subject. Mullen’s response: Kids Take Charge℠. Launched this week, Kids Take Charge℠ seeks to educate consumers through a series of [...]
// read moreThe Good Belly Project launches
We’re really excited to launch the Good Belly Project, a social-media powered philanthropic project in aid of UNICEF to help relieve hunger in East Africa. The Situation Millions of children across Somalia and the Horn of Africa are suffering a deadly combination of drought, escalating food prices and armed conflict. The famine in Somalia is [...]
// read moreBest of Show – JetBlue and Mullen win for Ground Rules
Some cool news from the advertising award show front. Mullen and JetBlue snagged “Best of Show” honors at the Ad Club’s 51st Annual Hatch Awards tonight. Sweet, right? Got it for the Ground Rules videos that kicked off the JetBlue You Above All campaign last fall. Hopefully you’ve seen them online, but we recently turned [...]
// read moreWhat we think about when we think about Steve
Sure we think about the Mac and the mouse and all the iThings. But Steve Jobs didn’t just change the computer business, or technology, or advertising. He changed everything. Culture. Business. Art. Creativity. He did as much to bring the spirit of the 1960s into the American mainstream as the Beatles did. He democratized creativity. [...]
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