mediahub takes five at Maven Awards

The fall advertising award season is cranking and the latest news here is that mediahub from Mullen picked up five Media Maven Awards last night for three different clients, plus a “rising-star” at the agency who is doing a lot of really cool digital stuff for JetBlue.

Here’s what we won:

• Best Use of Out-of-Home – JetBlue “Taking it to the Streets,” where we introduced JetBlue’s new travel service by converting bus shelters into mini vacation hubs.
• Best Use of New and Non-Traditional Media – JetBlue “Celebrity Baggage,” where we introduced JetBlue’s free baggage service in LA via interactive outdoor media which linked to mobile, by which consumers could bid on celebrity’s travel bags in real time.
• Best Use of Media Research – for Barnes & Noble/Nook
• The Risky Business Award – Zappos “Naked Man,” where we convinced web channel Yahoo, to let our Naked Man (Arthur) run across their homepage.

• The Rising Star Award – Katie Thompson, VP Associate Director, Digital Media, for her work on JetBlue.

The awards were part of Media Innovation Day, hosted by the AdClub of Boston.  It featured speakers from XBOX Live, Yahoo and Mullen client Glenn Kaplan, VP, Creative Director at Barnes & Noble.

Congrats to all the finalists and winners in the Maven Awards and good luck to the AdClub in the kick-off of the big annual Media Auction.