A place to vent in Red Sox Nation

We’re going through the many stages of grief here in Boston in the wake of the Red Sox epic collapse. And through the power of technology, we can all share and measure our anguish. Have a look, if you can handle the misery, at The Pulse/Boston Red Sox.

This Twitter-driven site scores how the Red Sox team and players are faring in terms of positive or negative comments made locally in Boston and across the country. What do you think, maybe leaning a little negative today? The Pulse provides up-to-the-minute rankings and graphs them over time, so fans can see how opinions change from day to day and game to game, although there won’t be any more of those until April. Ugh!

Mullen collaborated with Boston.com and PointsLocal, a pioneer in the emergent field of extracting geosocial business intelligence, to build The Pulse. The single-page feature combines fan participation, social media analytics, Boston.com sports coverage, blog posts, even Instagram photos. It lets readers share tweets, post images, follow conversations and see what other fans are saying – good or bad — about their favorite players.  The Pulse/Boston Red Sox analyzes social media conversation by player, by game, even by state by taking advantage of PointsLocal’s natural language processing and ability to geo-code locations, topics and sentiments.

The platform also offers a sponsoring advertiser the chance to interact with the community in real time and even create advertising using Instagram.

Up next, a New England Patriots version and maybe one for the Presidential campaign in 2012.

It’s a Beta thing for now, but please check it out, use the hashtag #pulseredsox and join the “fellowship of the miserable” as we wallow in the sorrow of the greatest meltdown in MLB history.