Archive for August, 2011
The Mullen Swingers are #1
With the stands buzzing in anticipation, the Mullen Swingers took the field last night against Google in the Wicked BISSA softball championship game. There was an eerie feeling in the air. The Mullen Miracle had made an improbable run to the title game, and destiny seemed to be on their side. After scrapping and impressing [...]
// read moreFutureM – huge technology, media, marketing event in Boston
4G; Advanced Web Analytics; Community Management; Content Strategy; Customer Insight; Data Visualization; Digital Advertising + Rich Media; Digital Media Startups; E-commerce; Future of TV; Geolocation; Mobile Advertising; Mobile Commerce; Online Video; Social Media; Trends in Web Design; User Experience + Design. Are any of these topics on your mind, impacting your business? Then we implore [...]
// read moreSocial media fatigue and the challenge for brands
You finally have Facebook working. You’re interacting on Twitter. You’ve got company blogs. And your social media staff or your agency has set you up with dashboards, a conversation strategy and analytics to measure everything from engagement, traffic and word-of-mouth. But now there’s Instagram. Brands like Burberry and Olympus (a Mullen client) are getting more and [...]
// read moreFree food with an accent
Are you hungry? Do you like free food? Do you speak even a tiny bit of Spanish, French, Italian or German? Are you in NYC today or tomorrow? If you answered yes to all, then head to Union Square today and Midtown Manhattan tomorrow and look for the Living Language Food Trucks. All you have [...]
// read moreThe Day Baby Was Born
In September 2010, Mullen’s Tommee Tippee client issued a challenge: come up with a game-changing digital idea that engages new and expectant moms in an emotional way and drives purchase consideration. After 10 months of tireless devotion, The Day Baby Was Born has finally launched. With this site, leveraging the intimate connection between mom and [...]
// read moreDudes in boxers & ties all over America
The Mullen NC office caused a jolt in a bunch of big cities this morning when they dispatched a bunch of dudes in boxers & ties on to the streets of Boston, NYC, Seattle D.C. and seven other U.S. cities to promote the Men’s Wearhouse National Suit Drive. The promotion asks people to “Give the [...]
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