Archive for July, 2011
Media Plan of the Year: JetBlue Celebrity Baggage
I’m proud to announce that mediahub from Mullen and JetBlue this week won the coveted Adweek Media Plan of the Year Award. We won it in the “Alternative Media” category for a program called “Celebrity Baggage.” It ran in the strategically important Los Angeles market and used multiple tools in Mullen’s hyperbundled arsenal – PR/Social, [...]
// read moreThe Stuff of Life – first thoughts from TEDGlobal in Edinburgh, Scotland
Having just returned from an intensive week of 18-minute sparks of innovation, I can say that TEDGlobal was far more than a conference. It was a community of intellectuals, thought-leaders and, above all, doers from every discipline: medicine, science, business, philanthropy and government. If the world needs help solving its problems, I’m fairly certain this [...]
// read moreZappos.com: More than Shoes!
For Mullen’s latest campaign for Zappos.com, we had an interesting task — communicate that the online retailer known for its shoe selection also has clothing. Embracing the Zappos’ core value of “Do more with less”, we did just that. Our new campaign features characters who would be a bit more comfortable if they’d only known [...]
// read moreHighlights from Cannes
Attending the Cannes Lion Festival was like entering a parallel universe — and not just because we were looking at the world through rosé-colored glasses. At Cannes Lion, you are surrounded by the innovators, the legends, and the rising stars: 8,000 advertising creatives from over 90 countries, effectively transplanting the energy, culture and creativity of [...]
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