Off to Cannes
As the global creative community descends on Cannes, a belated, but hearty congratulations to Planet Fitness for grabbing two Silver Cubes at the 90th Annual Art Directors Club Awards. PF won silver in the Broadcast Media category for the Your Planet campaign and for the Lift Things Up spot.
Best of Show went to W+K in broadcast for Nike’s Write the Future and in interactive for Old Spice’s Responses.
Here’s how the Art Directors Club describes their awards:
The polished, heavyweight ADC Cube is an enduring symbol of creative leadership and innovation. Winners take their place in the industry’s revered archive of the best work ever produced in advertising, design, photography, illustration and interactive media.
Mullen’s creative team is off to Cannes this week in hopes of perhaps a little Lion. We shall see. Expect Old Spice to clean-up (deservedly so) in France.
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