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Can this guy pick up a Lion?
Just heard that Mullen’s Planet Fitness spots Lift Things Up and Application made the prestigious Film Short List (scroll down to category A19 Entertainment & Leisure) at the Cannes Lions International Festival of Creativity. “Film Short List” is the Cannes way of saying finalists in TV advertising. Planet Fitness is up against many worthy competitors, including Sony Playstation, Electronic Arts (Dead Space 2), Activision (Call of Duty Black Ops) and the NBA. We’ll find out later this week if Planet Fitness can lift a Cannes Lion.
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Naceri D
